# Men's Sneaker Rental Services LSwop Allows Users to Rent Sneakers from Luxury Labels By Grace Mahas | Published 2019-05-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mens-sneaker-rental References: [coolbusinessideas](https://www.coolbusinessideas.com/archives/airbnb-for-your-wardrobe-coming-up/) & [lswop](https://www.lswop.com/) With the sharing economy picking up speed and the cycles of fashion changing weekly, one niche business, LSwop, has dived into the men's sneaker rental service sector. Brands include [Givenchy](https://www.trendhunter.com/trends/mask-fit-red-cushion), [adidas](https://www.trendhunter.com/trends/real-authentication), [Balmain](https://www.trendhunter.com/trends/les-ternels-de-balmain), Rick Owens and more. The concept is simple, the user picks their sneakers, and chooses a delivery date. Users have the option to rent up to three sneakers a month and to keep the shoes for four days at a time. Each sneaker comes with a free pair of socks and a 3M sole protector in a custom wood shoe box. Shipping and returns are free and the payment method is through a monthly subscription model. To increase customer loyalty, LSwop plans to give consumers perks like surprise pop-up events and sample sales. The way in which consumers receive products has changed drastically over the past decade, with more rental and subscription-based services emerging. With technology becoming more prevalent globally, we will continue to see a shift in the purchasing trends of consumers. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 17% | Activity: 44% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Sneaker Subscription Services:** Subscription-based sneaker rental services like LSwop provide customers with a convenience and variety of luxury sneaker options. - **Sharing Economy Retail:** The sharing economy model for retail, like in LSwop's rental service, is an opportunity for luxury goods brands to expand their customer base and increase brand awareness. - **Fashion Rental Services:** With fashion constantly changing, rental services like LSwop allow customers to stay on trend without the commitment of purchasing expensive items that may have a short lifespan. ### Where This Applies - **Luxury Sneaker Brands:** For luxury sneaker brands, partnering with rental services like LSwop can expand their reach and appeal to a wider audience who may not traditionally be able to afford their products. - **Subscription-based Retail:** Subscription-based retail services like LSwop offer a new business model for traditional retail companies to increase revenue and brand loyalty. - **Sharing Economy Start-ups:** The success of LSwop's sharing economy model for luxury goods presents an opportunity for start-ups in other industries to implement a rental or subscription-based service in their business model. ## Related on Trend Hunter - [P2P Clothing Rental Platforms](https://www.trendhunter.com/trends/sizters-rent-lend-fashion.md) - [Virtual Sneaker Authentication Services](https://www.trendhunter.com/trends/real-authentication.md) - [Long-Term Luxury Bag Rentals](https://www.trendhunter.com/trends/rental-program.md) - [Accessible Luxury Goods Platforms](https://www.trendhunter.com/trends/zero-collective.md) - [Custom Sneaker Marketplaces](https://www.trendhunter.com/trends/sneakify.md) - [On-Demand Skiwear Rentals](https://www.trendhunter.com/trends/skiwear-rentals.md) - [Custom 3D-Printed Sneakers](https://www.trendhunter.com/trends/sean-wotherspoon-x-zellerfeld.md) - [Members-Only Retail Platforms](https://www.trendhunter.com/trends/mile.md) - [Men's Jewelry Rental Programs](https://www.trendhunter.com/trends/jewelry-rental-program.md)