# Masculine Cosmetics Branding This Men's Skincare Line Boasts a Refined Brand Image By Rebecca Byers | Published 2015-05-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mens-skincare References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/05/a01-homme-skincare.html) A01 Homme Clear is a recently launched, Taiwan-based [men's skincare brand](https://www.trendhunter.com/trends/caldera-lab1) that boasts a sleek range of one-piece packaging. The goal of the packaging design, created by agency Goodeed Design, is to establish the brand as masculine and modern yet simple, as to remain accessible to men who may be new to the world of [specialized skincare products](https://www.trendhunter.com/trends/antiaging-skincare-set). The [sleek range of packaging](https://www.trendhunter.com/trends/panoxyl) provides succinct branding for a new brand that is tasked with establishing itself both on store shelves and as a word-of-mouth success. Thanks to steel grey hues and icy pastels, the tubes appear refined and subtle, an important facet when considering the demographic, who may be driven away by a less clinical, more feminine aesthetic. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 30% | Activity: 50% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Minimalist Branding:** Exploring minimalist branding strategies can help businesses establish a sleek and modern image, appealing to consumers seeking simplicity. - **Men's Skincare:** The growing market for men's skincare products presents opportunities for companies to tailor specialized products and packaging that cater to this demographic. - **Accessible Packaging:** Developing packaging that is visually appealing and communicates simplicity can attract consumers who are new to specialized skincare products. ### Sectors Adopting This - **Skincare:** Companies in the skincare industry can create new product lines and packaging specifically catered to men, tapping into the expanding market. - **Beauty:** The beauty industry can explore creating masculine branding and packaging to appeal to a wider range of consumers and expand their customer base. - **Design:** Design agencies and professionals can specialize in creating minimalist and accessible packaging solutions for brands looking to establish a strong visual identity. ## Related on Trend Hunter - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Men-Targeted Private Label Cosmetics](https://www.trendhunter.com/trends/mens-grooming-product-range.md) - [Male Grooming Packaging Updates](https://www.trendhunter.com/trends/wilkinson-sword.md) - [Masculine Hybrid Skincare Ranges](https://www.trendhunter.com/trends/enhanse-mens-skincare.md) - [Unisex Fashion Brand Cosmetics](https://www.trendhunter.com/trends/apc-selfcare.md) - [Modern Men's Skincare Lines](https://www.trendhunter.com/trends/magnolia-league.md) - [Streamlined Skincare Packages](https://www.trendhunter.com/trends/panoxyl.md) - [Limited-Ingredient Skincare](https://www.trendhunter.com/trends/true-barrier-for-men.md) - [Simplistic Skincare Essentials](https://www.trendhunter.com/trends/gen-z-males.md)