# Men's Sexual Wellness Companies Butter Wellness Emphasizes Education, Innovation & Approachability By Kalin Ned | Published 2023-11-08 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/mens-sexual-wellness References: [butterwellness](https://butterwellness.com/products/lubricant) & [butterwellness](https://butterwellness.com/products/personal-massager)  Butter Wellness is a modern men's sexual wellness company and its mission is to destigmatize and revolutionize the industry. The brand's approach is centered around education, innovation, and approachability. The range features two products—The Personal Massager and The Water-Based Lubricant. The Personal Massager is designed for [external prostate stimulation](https://www.trendhunter.com/trends/sexual-wellness-supplement), targeting the male G-spot. It's described as a non-penetrative option suitable for solo and coupled use. The second men's sexual wellness product, the Water-Based Lubricant, is intended to enhance pleasure and sensation. The formula is pH-balanced, lightweight, hydrating, and free of glycerin, glycol, and parabens. Butter Wellness's approachable branding is likely to resonate with many consumers who may have been deterred by overly sexualized or intimidating marketing in the past. Image Credit: Butter Wellness ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 70% | Activity: 71% | Freshness: 19% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Key Themes Behind This Trend - **Destigmatizing Men's Sexual Wellness:** By focusing on education and approachability, Butter Wellness seeks to destigmatize the men's sexual wellness industry. - **Revolutionizing Men's Sexual Wellness:** Butter Wellness aims to revolutionize the industry by offering innovative products like The Personal Massager and The Water-Based Lubricant. - **Non-penetrative Options for Men's Sexual Wellness:** Butter Wellness introduces The Personal Massager as a non-penetrative option for male G-spot stimulation. ### Where This Applies - **Sexual Wellness:** Butter Wellness is a player in the sexual wellness industry, focusing on education and innovation. - **Personal Care:** The Water-Based Lubricant by Butter Wellness caters to the personal care industry by offering a pH-balanced and hydrating formula. - **Health and Wellness:** Butter Wellness contributes to the health and wellness industry by providing innovative products for men's sexual wellness. ## Related on Trend Hunter - [Sexual Wellness Product Launches](https://www.trendhunter.com/trends/head-south-radio.md) - [Sensual Self-Care Essentials](https://www.trendhunter.com/trends/pleasing-4.md) - [Womens Sexual Wellness Brands](https://www.trendhunter.com/trends/the-dott-wand.md) - [Expansive Rebranding Initiatives](https://www.trendhunter.com/trends/sexual-health.md) - [Genderless Self Care Lines](https://www.trendhunter.com/trends/prohibition-wellness.md) - [Skin-Caring Intimate Products](https://www.trendhunter.com/trends/hey-sweet-cheeks.md) - [Tech-Driven Sexual Wellness](https://www.trendhunter.com/trends/sex-toys-intimacy-shop.md) - [Retail Sexual Wellness Expansions](https://www.trendhunter.com/trends/tabu.md) - [Elevated Vegan Lubricants](https://www.trendhunter.com/trends/luxury-lubricant.md)