# Men's Natural Hair-Styling Pastes Baxter's Men's Hair-Styling Paste is Made From Cactus Extract By Elena Rahman | Published 2021-05-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mens-hairstyling-paste References: [happi](https://www.happi.com/contents/view_breaking-news/2021-05-29/indie-grooming-brand-baxter-of-california-rolls-out-hair-styling-paste-with-natural-ingredients/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+HappiBreakingNews) & [baxterofcalifornia](https://www.baxterofcalifornia.com/styling-paste/PPDBOC884486414816.html?cgid=hair-care#start=7&cgid=hair-care) Baxter's [indie male grooming brand](https://www.trendhunter.com/trends/premium-grooming-brand) released its latest [men's Hair-Styling Paste](https://www.trendhunter.com/trends/honey-milk-5in1-styling-cream), made from natural ingredients. The California-based company innovated a grooming product from cactus extract, agave, and ginseng to provide customers with a day-long hold. The cactus extract adds thickness to the formula, while the agave and ginseng nourish the hair. The easy-to-use Styling Paste boasts a versatile liquid formula to promote a non-clumping and even application. With its flexible hold, users can go about their daily tasks worry-free. A host of hydrating ingredients are used in the new product to ensure hair health. With its semi-matte and modern finish, the Styling Paste is ideal for any setting. Nathan Cook, Brand Manager at Baxter of California, explains that "our new Styling Paste fills a gap we've noticed in our hair care and styling portfolio." Image Credit: happi ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 6% | Activity: 7% | Freshness: 10% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Men's Natural Grooming Products:** A growing demand for all-natural ingredients in grooming products provides an opportunity for the creation of natural-focused brands. - **Cactus-based Personal Care Products:** Exploration of non-traditional ingredients such as cactus extract in personal care products creates a unique selling point and potential for innovation. - **Hydrating Hair Care Products:** Expansion of hair care products to include more hydrating ingredients provides opportunities for improved hair health and increased customer satisfaction. ### Where This Applies - **Men's Grooming:** The use of natural ingredients in men's grooming is on the rise and presents an opportunity for new brands and products to enter the market. - **Personal Care Products:** Innovative ingredients like cactus extract provide opportunities for companies in the personal care industry to differentiate their products and create unique value propositions. - **Hair Care Products:** The use of nourishing ingredients in hair care products is becoming increasingly important, creating opportunities for new product development and customer-focused innovations. ## Related on Trend Hunter - [Plant-Based Hairstyling Pastes](https://www.trendhunter.com/trends/sculpting-paste.md) - [Convenient Hair Styling Sticks](https://www.trendhunter.com/trends/styling-stick.md) - [Cactus Fruit Hair Wands](https://www.trendhunter.com/trends/cactus-fruit-3in1.md) - [Multi-Purpose Hair Styling Balms](https://www.trendhunter.com/trends/multipurpose-styling-balm.md) - [Functional Grooming Creams](https://www.trendhunter.com/trends/american-crew1.md) - [Pellet-Form Hair Clays](https://www.trendhunter.com/trends/pom-drops.md) - [Unique Hairspray Formulas](https://www.trendhunter.com/trends/kms-hairstay.md) - [Styling-Focused Hair Collections](https://www.trendhunter.com/trends/nexxus-styling-collection.md) - [Prickly Pear-Powered Haircare](https://www.trendhunter.com/trends/prickly-pear-haircare.md)