# Defining Haircare Product Ranges These New Bevel Men's Grooming Products are Available Now By Michael Hemsworth | Published 2021-04-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/mens-grooming-product References: [drugstorenews](https://drugstorenews.com/bevels-newest-stylers-cater-mens-grooming-needs) & [getbevel](https://getbevel.com) These new Bevel men's grooming products are being launched by the brand to offer Black consumers with a way to care for their hair using a range of high-quality ingredients. The products come in the form of the 2-in-1 Pomade for Waves and Beards and the [Ultra-Defining Curl Crème](https://www.trendhunter.com/trends/got2b-curled-collection), which are both focused on offering moisture, style and the ability to define with ease. The haircare products are being launched with an expanded partnership with [Walmart](https://www.trendhunter.com/trends/being-haircare) that will see the brands products being made more available across the country. The Bevel men's grooming products are available now at Walmart both in-store and online, and help offer consumers with options that are suited to their specific needs. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 34% | Activity: 37% | Freshness: 10% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **High-quality Hair Products for Black Men:** Opportunity to develop more products specifically tailored to the hair needs of Black men. - **2-in-1 Products for Grooming:** Opportunity to create more multi-functional products for convenience and ease of use. - **Wider Availability of Black Haircare Products:** Opportunity to expand distribution of haircare products for Black consumers across different retail channels. ### Industries Being Reshaped - **Personal Care Industry:** Industry opportunity to create more personalized haircare products for different hair types. - **Retail Industry:** Opportunity for retailers to expand offering of Black haircare products. - **E-commerce Industry:** Opportunity to create more online platforms for Black haircare products to make them more accessible to consumers. ## Related on Trend Hunter - [Beard-Refining Grooming Products](https://www.trendhunter.com/trends/harrys-beard-care.md) - [Affordable Targeted Haircare](https://www.trendhunter.com/trends/being-haircare.md) - [Beard-Focused Premium Grooming Brands](https://www.trendhunter.com/trends/premium-grooming-brand.md) - [Advanced Ingredient Grooming Products](https://www.trendhunter.com/trends/renpure-hair-body-care.md) - [Texture-Inclusive Haircare](https://www.trendhunter.com/trends/texture-inclusive-haircare.md) - [Mens Haircare Bundles](https://www.trendhunter.com/trends/mens-haircare-bundles.md) - [Curl-Defining Haircare Products](https://www.trendhunter.com/trends/got2b-curled-collection.md) - [Curly Hair-Focused Products](https://www.trendhunter.com/trends/shampoo-and-conditioners.md) - [Blueberry Extract Haircare Products](https://www.trendhunter.com/trends/curls-blueberry-bliss.md)