# Refined Apothecary Branding The Odin Men's Grooming Kit Boasts a Sleek Nordic Aesthetic By Rebecca Byers | Published 2015-03-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mens-grooming-kit References: [thedieline](http://www.thedieline.com/blog/2015/3/18/din) & [giangnguyendesign](http://giangnguyendesign.com/odin/) The Odin Men's Grooming Kit is a stylish Nordic line designed for the modern male. The Odin range was recently brought to life by Vietnam-based designer Giang Nguyen, who imagined a contemporary young man who is classic without being ritualistic as the consumer in mind. The packaging for the Odin men's grooming kit inspires imagery of a [Viking](https://www.trendhunter.com/trends/solid-colognes) ship, with bright red against a craft-inspired wooden box that seems like a quaint parcel recently recovered from a sunken vessel. The interest in appealing to the stylish, contemporary gentleman is reflected in much of the [men's grooming kits](https://www.trendhunter.com/trends/handsomer-for-the-holidays) being marketed as of late, like with [Axe's](https://www.trendhunter.com/trends/whaxe-pack) new White Label range, and can be seen to represent a previously untapped market for men's luxury beauty products. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 55% | Activity: 50% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Stylish Men's Grooming Kits:** Designing men's grooming kits with sleek and stylish aesthetics presents a disruptive innovation opportunity in the beauty industry. - **Contemporary Packaging Designs:** Creating packaging designs that evoke a sense of nostalgia and uniqueness offers a disruptive innovation opportunity in the packaging industry. - **Expanding Men's Luxury Beauty Market:** Tapping into the previously untapped market for men's luxury beauty products opens up a disruptive innovation opportunity in the beauty industry. ### Who This Affects Most - **Beauty:** The beauty industry can capitalize on the trend of designing stylish men's grooming kits and expanding the men's luxury beauty market. - **Packaging:** The packaging industry has an opportunity to innovate by creating contemporary designs that capture a sense of nostalgia and uniqueness. - **Consumer Goods:** The consumer goods industry can benefit from the growing demand for high-quality and stylish grooming products for men. ## Related on Trend Hunter - [Men-Targeted Private Label Cosmetics](https://www.trendhunter.com/trends/mens-grooming-product-range.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Aromatic Woodsy Grooming Products](https://www.trendhunter.com/trends/nautica-grooming-collection.md) - [Male Grooming Packaging Updates](https://www.trendhunter.com/trends/wilkinson-sword.md) - [Elevated Male Grooming Kits](https://www.trendhunter.com/trends/piramal-pharma.md) - [Luxurious Men's Grooming Gift Sets](https://www.trendhunter.com/trends/luxurious-mens-grooming-gift-sets.md) - [Male Fragrance Expansions](https://www.trendhunter.com/trends/lynx-fine-fragrance.md) - [Exclusive Men's Grooming Kits](https://www.trendhunter.com/trends/handsomer-for-the-holidays.md) - [Men's Personal Care Rebrands](https://www.trendhunter.com/trends/premium-collection.md)