# Summer Lovin' Lookbooks The We Are All Smith Photo Shoot Will Remind You of Sneaking Out By John Smith | Published 2011-03-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mens-fashion-t-shirts References: [weareallsmith](http://www.weareallsmith.com) Models Ryan and Madeleine team up in an [Americana-Inspired editorial lookbook](https://www.trendhunter.com/trends/poison-ivy-collection) for the [new men's clothing line](https://www.trendhunter.com/trends/vintage-styles), We Are All Smith. Photographed in Los Angeles by Toky Photography and styled by Angel Terrazas for IconHaus, this new brand of menswear makes a splash by introducing itself with a clever concept. The line is inspired by historical influences as well as childhood memories that most men have. The We Are All Smith line is sub-divided in four collections: the [Smith Collection](https://www.trendhunter.com/trends/heydude-x-steven-smith), the Military Collection, the Naval Collection and the Cyclist Collection. The We Are All Smith line features short sleeve t-shirts, long sleeve t-shirts, hoodies and shorts. A clever spin on the line is that even though it is targeted to men, every style also qualifies to become a "girlfriend" item. What guy doesn't think his girl doesn't look hot when she wears his shirts? ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 88% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Retro Americana-inspired Fashion:** We Are All Smith's new clothing line incorporates historical and nostalgic influences into modern men's fashion. - **Gender-neutral Clothing:** We Are All Smith's clever concept of making every style a 'girlfriend' item disrupts traditional gender norms in fashion. - **Multiple Collections Within a Brand:** We Are All Smith sub-divides its line into four collections, allowing for targeted marketing and a diverse range of styles. ### Where This Applies - **Men's Fashion:** We Are All Smith offers a new and innovative approach to men's fashion with its unique concept and retro inspirations. - **Gender-neutral Fashion:** We Are All Smith is paving the way for gender-neutral fashion by blurring the traditional lines between men's and women's clothing. - **E-commerce:** We Are All Smith's line is perfect for an e-commerce platform with the ability to target specific audiences and offer a diverse range of styles. ## Related on Trend Hunter - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Golden-Age Hollywood-Inspired Menswear](https://www.trendhunter.com/trends/vintage-styles.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Summer-Ready Premium Fashion](https://www.trendhunter.com/trends/california-summer.md) - [Spring-Ready Militaristic Streetwear](https://www.trendhunter.com/trends/alpha-industries-2.md) - [Holiday Loungewear Capsules](https://www.trendhunter.com/trends/skimsloungeset-holiday.md) - [Tailored Americana Summer Fashion](https://www.trendhunter.com/trends/poison-ivy-collection.md)