# Gender Fluid Fashion Shoots Marcio Henrique Brandao Captured an Odd Men’s Fashion Editorial By Ashley Noelle Lesiak | Published 2014-01-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mens-fashion-editorial References: [fashnberry](http://fashnberry.com/portfolio/folio-joel-burger-by-marcio-henrique-brandao/) Brazil-based photographer Marcio Henrique Brandão captured a men’s fashion editorial like no other. When we think of skimpy clothes and sexual poses, we usually think of female models. Brandão turns gender roles on their heads with this black and white fashion photo shoot featuring male model Joel Bürger. Bürger is dressed in scant clothing and tight fabrics in this unorthodox men’s fashion editorial. He posses in very [feminine positions](https://www.trendhunter.com/trends/sujitha-shivajothi) with heavy black eye makeup as his hair styles alternated between ruffled and flat. Half of the photos show him shirtless, sometimes wearing long strands of pearls hanging down his chest. Some of the more out-there fashion choices are a [black mini dress](https://www.trendhunter.com/trends/khaotique-noir) with bare ruffled shoulders, and a pair of leather waist-high shorts and are worn more than once. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 94% | Activity: 91% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Gender Fluid Fashion:** Gender fluid fashion is disrupting traditional gender roles by incorporating elements typically associated with the opposite gender. - **Unconventional Men's Fashion:** The rise of unconventional men's fashion challenges traditional notions of male clothing and explores new boundaries of self-expression. - **Reimagining Beauty Standards:** This fashion editorial challenges traditional beauty standards by showcasing unconventional male models and promoting inclusivity. ### Sectors Adopting This - **Fashion and Apparel:** The fashion and apparel industry can embrace the gender fluid fashion trend and expand their offerings to cater to a more diverse customer base. - **Photography and Media:** The photography and media industry can explore new creative directions in capturing and showcasing unconventional fashion editorials that challenge societal norms. - **Beauty and Cosmetics:** The beauty and cosmetics industry can seize the opportunity to promote gender-neutral beauty products and develop inclusive marketing campaigns. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Body Artwork-Inspired Fashion](https://www.trendhunter.com/trends/body-tattoo.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Genderless Outerwear Designs](https://www.trendhunter.com/trends/sujitha-shivajothi.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md)