# Eccentric Laboratory Editorials This Striking Men's Editorial was Done for Masses Magazine By Lacey-Jane Walsh | Published 2013-12-30 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/mens-editorial References: [fuckingyoung.es](http://fuckingyoung.es/mantle/) & [massesmagazine](http://www.massesmagazine.com/) This unusual men's editorial for Masses Magazine is called 'Mantle', and appears to be set in a laboratory of some sort. These shots focus on two extremely well groomed gentlemen (Alexander Ferrario and Pascal de Wolff), who sport slicked back hair and [formal attire](https://www.trendhunter.com/trends/louis-vuitton-fall-2026). This stylish duo are photographed doing various bizarre tasks around the lab. In one of these shots, one model massages the other's face as he lies on a steel table. In another shot, the pair seem to be taking part in some kind of simulation together. These striking lab partners have ditched traditional lab coats for black trench coats, fur coats and matching sweaters. This imaginative men's editorial, shot by Joe Lai, stirs together fashion and science. The result is both strange and stylish. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 50% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Fashion-science Fusion:** Opportunity for fashion brands to collaborate with scientific institutions to create innovative and stylish designs. - **Unconventional Editorials:** Chance for magazines to push the boundaries of traditional fashion editorials and experiment with unusual and imaginative concepts. - **Alternative Grooming:** Potential for the grooming industry to explore unconventional grooming techniques and products inspired by artistic and editorial concepts. ### Industries Being Reshaped - **Fashion:** Fashion brands can explore unique collaborations with scientific institutions to create disruptive designs and concepts. - **Publishing:** Magazines can embrace unconventional editorials to capture readers' attention and differentiate themselves in the market. - **Grooming:** Grooming industry can tap into artistic and editorial concepts to develop innovative grooming techniques and products. ## Related on Trend Hunter - [Reconstructive Streetwear Series](https://www.trendhunter.com/trends/ys-for-men-x-masses.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Elegant Men's Formalwear](https://www.trendhunter.com/trends/jack-victor1.md)