# Energy-Return Dress Footwear Cole Haan's New Style Introduces the Future of Men's Dress Footwear By Laura McQuarrie | Published 2020-02-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mens-dress-footwear References: [prnewswire](https://www.prnewswire.com/news-releases/one-giant-leap-deserved-another-300999903.html) & [colehaan](http://www.colehaan.com) [Cole](https://www.trendhunter.com/trends/meet-every-moment) Haan is introducing the future of men's dress footwear with its newest product, the ØriginalGrand Ultra. This design introduces the next iteration of the ØriginalGrand, which set itself apart by fusing traditional craftsmanship with innovative technology. Inspired by the weightless movements of astronauts walking on the moon, the ØriginalGrand Ultra includes two silhouettes, the Wingtip Oxford and Plain Toe Oxford. The lightweight style boasts enhanced cushioning, an internal bootie with a sock-like feel, [energy-return properties](https://www.trendhunter.com/trends/merrell-speedarc-surge-boa) and built-in padding so that the shoes require no uncomfortable breaking in period. All of the components of the shoes are designed to be lighter than ever to help wearers comfortably go further than before. The brand describes its newest footwear innovation as "a [Space](https://www.trendhunter.com/trends/time-and-space) Oxford built for the boardroom of the future." Image Credit: Cole Haan ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 95% | Activity: 62% | Freshness: 9% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Energy-returning Dress Shoes:** Cole Haan's new ØriginalGrand Ultra line offers lightweight dress shoes with energy-return properties. - **Craftsmanship and Technology Fusion:** Fusing traditional craftsmanship with innovative technology, Cole Haan's ØriginalGrand Ultra line showcases the future of dress footwear. - **Comfortable Experience Design:** Cole Haan's ØriginalGrand Ultra line features shoes designed for superior comfort, requiring no uncomfortable breaking in period. ### Where This Applies - **Fashion and Footwear:** Cole Haan's ØriginalGrand Ultra line showcases innovation opportunities for the fashion and footwear industry. - **Materials Science:** The lightweight materials utilized in Cole Haan's ØriginalGrand Ultra line represent new materials science innovation opportunities. - **Product Design:** Cole Haan's ØriginalGrand Ultra line highlights potential innovation opportunities in product design with a fusion of materials and technology. ## Related on Trend Hunter - [effortless footwear campaigns](https://www.trendhunter.com/trends/meet-every-moment.md) - [Ultra-Slick Tennis Sneakers](https://www.trendhunter.com/trends/tennis-20-sneakers.md) - [Comfort-Focused Urban Shoe Campaigns](https://www.trendhunter.com/trends/cole-haan-comfortable.md) - [Modern Sophisticated Footwear Collections](https://www.trendhunter.com/trends/flex-oxford-collection.md) - [Advanced Shock-Absorbing Footwear](https://www.trendhunter.com/trends/infinity-system-collection.md) - [Comfort-Driven Stylish Men's Footwear](https://www.trendhunter.com/trends/deming-recovery.md) - [Ultra-Cushioned Performance Sneakers](https://www.trendhunter.com/trends/cloudeclipse.md) - [Extravagant Dad-Inspired Shoes](https://www.trendhunter.com/trends/new-balances-tech-explosion.md) - [Outdoor Formal Hybrid Loafers](https://www.trendhunter.com/trends/uneek-loafer-wk.md)