# Bacon-Scented Underwear J&D Foods Creates Women and Men's Briefs that Smell Like Fried Meat By M | Published 2015-11-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/mens-briefs References: [firstwefeast](http://firstwefeast.com/eat/bacon-scented-underwear/) & [jdfoods.net](http://www.jdfoods.net/) Retail company J&D Foods is known for creating a variety of outlandish [meat-themed products](https://www.trendhunter.com/trends/dailys-premium-meats) and now the brand can add [bacon-scented underwear](https://www.trendhunter.com/trends/underaware) to its roster with its women and men's briefs. The undergarments give off the scent of [fried, crispy bacon](https://www.trendhunter.com/trends/bacon-product-range) with a comically blunt design scheme. The briefs are designed for both men and woman and feature a bright red coloring with a white band and stitching. The front of the underwear features a caption reading "stop and smell the..." with illustration of a piece of bacon underneath. The fabric is also laced with the scent of cooking bacon for added effect. These meat-scented underpants speak to consumers wanting to experiment with their love for certain foods and see them transcend into their private and intimate lives. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 37% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Meat-themed Fashion:** Creating apparel and accessories that incorporate the scent and imagery of popular food items, providing consumers with a unique and playful way to express their love for food. - **Sensory Marketing:** Using scents to enhance the shopping experience by evoking strong emotions and connections with consumers, creating a memorable and immersive brand experience. - **Novelty Apparel:** Designing and manufacturing garments that feature quirky and unusual designs or functionalities, catering to consumers looking for humorous and playful fashion options. ### Who This Affects Most - **Food and Beverage:** Opportunity to collaborate with fashion brands to create food-inspired clothing and accessories, capitalizing on the popularity of foodie culture. - **Retail:** Potential to introduce scented clothing and merchandise as a way to attract customers and differentiate from competitors in a crowded market. - **Marketing and Advertising:** Increasing demand for innovative and unconventional marketing strategies that engage consumers through all senses, including scent, to create memorable brand experiences. ## Related on Trend Hunter - [Bacon-Scented Fragrant Perfumes](https://www.trendhunter.com/trends/wright-n-100.md) - [Bacon-Scented Wrapping Papers](https://www.trendhunter.com/trends/black-label-bacon-wrapping-paper.md) - [Pork-Scented Dryer Sheets](https://www.trendhunter.com/trends/smoked-dryer-sheets.md) - [Meaty Mouth-Watering Perfumes](https://www.trendhunter.com/trends/kfc-6.md) - [Dirty-Resembling Luxe Undergarments](https://www.trendhunter.com/trends/dirty-willy-underwear.md) - [Sour Bacon-Flavored Candies](https://www.trendhunter.com/trends/sour-punch-bacon-bites.md) - [Hot Sauce-Flavored Bacon Strips](https://www.trendhunter.com/trends/hormel-black-label-franks-redhot.md) - [3D Contouring Boxers](https://www.trendhunter.com/trends/manmades-the-boxer-brief.md) - [His-and-Her Underwear](https://www.trendhunter.com/trends/upside-down-heart.md)