# Next-Gen Men's Beauty Brands Mai Johnson & Company Addresses Dryness, Cleanliness & Skincare By Laura McQuarrie | Published 2021-08-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mens-beauty-brand References: [businesswire](https://www.businesswire.com/news/home/20210816005231/en) & [maijohnson](https://maijohnson.com/) Mai Johnson & Company is a new [men's beauty brand](https://www.trendhunter.com/trends/premium-collection) from Bespoke Beauty Brands and this prestige line is set to launch soon, offering solutions for everything from dryness and cleanliness to skincare. The next-gen beauty brand for men is designed to "deliver confidence to men with every use" and address core issues that are specific to their needs, with a focus on hydration and moisturization. Mai Johnson & Company makes [targeted solutions for men](https://www.trendhunter.com/trends/caldera-lab1) in the form of products like the Daily Foam Cleanser, Refreshing Toner and Optimal Moisturizer, which are aimed at delivering results all the while [keeping routines uncomplicated](https://www.trendhunter.com/trends/gen-z-males). "Men are becoming more interested in taking care of themselves and we felt there was a need in the market for a line of exceptional products that resonate with the guy's guy,” says co-founder Alvin Hathaway. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 30% | Activity: 45% | Freshness: 10% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Men's Beauty Brands:** The growing trend of men's beauty brands presents an opportunity for innovative products and targeted solutions for male-specific needs. - **Next-gen Beauty Products:** The launch of Mai Johnson & Company's next-gen line showcases the potential for innovative and effective beauty products that address core issues and specific needs. - **Simplicity in Skincare:** Mai Johnson & Company's focus on uncomplicated routines highlights the need for simple and easy-to-use skincare products that deliver results for consumers with busy lifestyles. ### Sectors Adopting This - **Beauty & Personal Care:** The beauty and personal care industry can capitalize on the growing market for men's beauty brands by developing targeted solutions for male-specific needs and innovative next-gen beauty products. - **Health & Wellness:** The health and wellness industry can leverage the trend of men's beauty brands by promoting the importance of self-care and promoting products that deliver confidence and results. - **E-commerce:** The e-commerce industry can benefit from the trend towards simplicity in skincare by offering easy-to-use and effective products that cater to consumers with busy lifestyles, delivering convenience and value. ## Related on Trend Hunter - [Male Personal Care Collections](https://www.trendhunter.com/trends/bath-and-body-works-1.md) - [Men-Targeted Private Label Cosmetics](https://www.trendhunter.com/trends/mens-grooming-product-range.md) - [Masculine Refillable Soap Ranges](https://www.trendhunter.com/trends/bob-refillable-body-wash.md) - [Masculine Hybrid Skincare Ranges](https://www.trendhunter.com/trends/enhanse-mens-skincare.md) - [Beard-Focused Premium Grooming Brands](https://www.trendhunter.com/trends/premium-grooming-brand.md) - [Simplistic Skincare Essentials](https://www.trendhunter.com/trends/gen-z-males.md) - [Men's Personal Care Rebrands](https://www.trendhunter.com/trends/premium-collection.md) - [Elevated All-Natural Grooming Lines](https://www.trendhunter.com/trends/baz-and-co.md) - [Modern Men's Skincare Lines](https://www.trendhunter.com/trends/magnolia-league.md)