# Eccentric Sportswear Collaborations Nasir Mazhar Joined Topman for a Line of Men's Athletic Wear By Riley von Niessen | Published 2016-08-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/mens-athletic References: [hypebeast](http://hypebeast.com/2016/8/nasir-mazhar-topman) & [nasirmazhar](https://www.nasirmazhar.com/) British designer Nasir Mazhar is known for his unique men's athletic wear designs -- with his apparel incorporating artistic elements that make otherwise plain staples standout immensely. For his [collaboration with Topman](https://www.trendhunter.com/trends/crossover-collection), the designer exceeds in mixing 1980s and 90s style with more contemporary looks, making for ensembles that were made to appeal to young men with a love for the unconventional. In order to make this clear, Nasir Mazhar and Topman released an editorial that highlights some of the [men's athletic wear collection](https://www.trendhunter.com/trends/red-run-menswear-collection) -- showing a diverse range of models wearing the pieces. A few examples from the 10-piece series include a [branded baby blue tracksuit](https://www.trendhunter.com/trends/umbro-4), a textured pink jacket, as well as another that shows colorful designs that are made to look as if someone drew them in chalk. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 96% | Activity: 75% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Art-inspired Sportswear:** Disruptive innovation opportunity: Explore collaborations between artists and sportswear brands to create unique and visually striking athletic wear. - **Retro-modern Fashion:** Disruptive innovation opportunity: Combine nostalgic elements from past decades with contemporary styles to create fashion-forward sportswear collections. - **Unconventional Athleisure:** Disruptive innovation opportunity: Cater to young consumers who seek non-traditional athletic wear by designing unconventional and statement-making sportswear pieces. ### Sectors Adopting This - **Fashion & Art:** Disruptive innovation opportunity: Bridge the gap between the fashion and art worlds by collaborating on unique sportswear collections that merge creativity with functionality. - **Streetwear:** Disruptive innovation opportunity: Embrace the streetwear culture by infusing artistic and retro elements into sportswear designs, catering to the style preferences of urban consumers. - **Athleisure:** Disruptive innovation opportunity: Push the boundaries of traditional athleisure by offering unconventional athletic wear options that blend fashion and comfort. ## Related on Trend Hunter - [Artisinal Athletic Wear](https://www.trendhunter.com/trends/junya-watanabe-x-reigning-champ.md) - [Fashionable Sportswear Collaborations](https://www.trendhunter.com/trends/asics-novalis-release.md) - [Traditional Football-Themed Fashion](https://www.trendhunter.com/trends/mitre-and-lack.md) - [Performance-Inspired Fashion Collabs](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1.md) - [Sport-Lifestyle Fashion Collabs](https://www.trendhunter.com/trends/puma-x-madhappy.md) - [Football Star Capsule](https://www.trendhunter.com/trends/tru-kolors-x-ae.md) - [Dynamic Athleisure Menswear Ranges](https://www.trendhunter.com/trends/red-run-menswear-collection.md) - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md) - [Streetwear-Informed Sporty Kits](https://www.trendhunter.com/trends/arsenal-football-club-and-maharishi.md)