# Menopause-Friendly Haircare Menoplex Luxuriously Supports Perimenopausal and Menopausal Women By Laura McQuarrie | Published 2025-04-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/menoplex References: [gen-m](https://gen-m.com/awards/) & [charlesworthington](https://charlesworthington.com/our-new-menopause-range/)  With age, hormonal changes can affect hair growth and texture, and Menoplex by [Charles Worthington London](https://www.trendhunter.com/trends/gshock-x-charles-darwin-foundation) is a specialist haircare range designed for perimenopausal and menopausal women. Menoplex supports smooth, soft hair with just one use, and reduces hair breakage by 90% with the brand's signature PLEX-REPAIR System. Key ingredients include lightweight yet deeply hydrating hyaluronic acid and natural clary sage extract, which boosts Vitamin D levels and enhances skin barrier function. In the Menoplex range, there's a Volumizing Shampoo, a Repairing Conditioner, a Healthy Scalp Serum, and a Replenishing Mask. [GenM](https://www.trendhunter.com/trends/matalan-menopause), creator of the [MTick](https://www.trendhunter.com/trends/ocado-retail-and-genm) symbol to help consumers quickly and easily identify menopause-friendly products, recognized Charles Worthington London with a Best New Product award for a product supporting one or more of the 48 signs of menopause. ## Trend Insights (Trend Hunter) - Score: 7.2/10 - Popularity: 85% | Activity: 91% | Freshness: 39% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Hormone-responsive Haircare:** Haircare products targeting hormone-induced changes represent a growing niche, appealing to an underserved market of perimenopausal and menopausal women. - **Functional Beauty Ingredients:** Ingredient innovation, such as the use of clary sage extract for Vitamin D enhancement, adds functional benefits to cosmetic products, broadening their appeal and effectiveness. - **Awards as Marketing Tools:** Receiving accolades like the GenM Best New Product award can significantly boost a brand's profile and consumer trust, influencing purchasing decisions. ### Where This Applies - **Specialized Beauty and Personal Care:** This industry is increasingly catering to specific physiological needs, offering products that address unique life-stage challenges like menopause. - **Nutraceutical Ingredients:** The use of bioactive compounds in personal care products bridges the gap between wellness and beauty, transforming consumer expectations for multi-functional products. - **Consumer Goods Certifications:** Certification systems like GenM's MTick symbol highlight the demand for recognizably safe and effective products tailored to specialized consumer needs. ## Related on Trend Hunter - [Menopause-Friendly Online Aisles](https://www.trendhunter.com/trends/ocado-retail-and-genm.md) - [Ageing-Friendly Supplements](https://www.trendhunter.com/trends/wellbels-womens-40.md) - [Co-Created Menopause Skincare](https://www.trendhunter.com/trends/revival-vitality-menopause.md) - [Menopause-Friendly Collections](https://www.trendhunter.com/trends/matalan-menopause.md) - [Menopause-Friendly Oral Care Products](https://www.trendhunter.com/trends/colgate-and-genm.md) - [Empowering Menopause Magazines](https://www.trendhunter.com/trends/the-menopause-edit.md) - [Menopause Support Supplements](https://www.trendhunter.com/trends/o-positiv-health-meno.md) - [Supportive Menopausal Teas](https://www.trendhunter.com/trends/damazonia-menopause-tea.md) - [Empowering Menopause Campaigns](https://www.trendhunter.com/trends/live-your-best-menopause.md)