# Menopause Wellness Pop-Up Concepts Stripes Beauty Ran the Meno Café in the Beginning of October By Kalin Ned | Published 2025-10-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/menopause-wellness References: [stripesbeauty](https://stripesbeauty.com/pages/the-meno-cafe?srsltid=AfmBOoozkgcMpe5zpeN_vdDaGlTkw8W4q8BIlnfzUthqpuZQg5v8mhmI)  From October 3rd to October 5th, [Stripes Beauty](https://www.trendhunter.com/trends/stripes-beauty-hotter-than-ever), a company focused on menopause wellness, operated a temporary establishment in New York City's West Village. Dubbed The Meno Café, this pop-up served as the brand's inaugural physical retail location and was designed to function as a community hub. The Meno Café featured a discussion with the founder, Naomi Watts, and medical experts Dr. Cindy Meston (clinical psychologist) and Dr. Somi Javaid (board-certified OB/GYN). This VIP Opening Panel concerned itself with the importance of menopause wellness. The pop-up also provided individuals with opportunities to purchase products, and included interactive elements such as a themed photo booth and educational presentations on health topics relevant to midlife. Through The Meno Café, Stripes Beauty aimed to foster open conversation about menopause, moving the subject into a public and cultural context. Image Credit: Stripes Beauty ## Trend Insights (Trend Hunter) - Score: 8.0/10 - Popularity: 89% | Activity: 97% | Freshness: 54% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Menopause Experience Spaces:** Innovative pop-up experiences like The Meno Café transform conversations around menopause into engaging, community-centered events. - **Midlife Health Education:** Educational presentations on health issues relevant to midlife offer an opportunity to expand awareness and understanding through interactive learning. - **Wellness-focused Retail Events:** Temporary retail locations focused on wellness provide immersive environments for consumers to explore and discuss health-focused products and services. ### Industries Being Reshaped - **Healthcare Retail:** The integration of healthcare discussions in retail settings supports a growing trend of blending educational content with consumer engagement. - **Event-based Wellness:** Pop-up wellness events present a promising model for creating interactive and informational health experiences in temporary spaces. - **Women's Health:** The focus on menopause within the women's health industry highlights an expanding niche market offering tailored products and services for midlife wellness. ## Related on Trend Hunter - [Life Stages-Focused Beauty Brands](https://www.trendhunter.com/trends/skincare-brand-stripes.md) - [Stigma-Free Self-Care Pop-Ups](https://www.trendhunter.com/trends/norms-clubhouse.md) - [Menopause-Friendly Online Aisles](https://www.trendhunter.com/trends/ocado-retail-and-genm.md) - [Empowering Menopause Magazines](https://www.trendhunter.com/trends/the-menopause-edit.md) - [Celebratory Midlife Campaigns](https://www.trendhunter.com/trends/stripes-beauty-hotter-than-ever.md) - [Menopause-Focused Resource Platforms](https://www.trendhunter.com/trends/menopause-made-clear.md) - [Co-Created Menopause Skincare](https://www.trendhunter.com/trends/revival-vitality-menopause.md) - [Menopause-Mindful Workplace Initiatives](https://www.trendhunter.com/trends/womens-health-month.md) - [Groundbreaking Menopause Digital Platforms](https://www.trendhunter.com/trends/menopause-digital-platform.md)