# Menopause-Centric Brand Launches The Kindra Brand Boasts Menopause Support with Its Collections By Kalin Ned | Published 2019-11-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/menopause-support References: [globalcosmeticsnews](https://www.globalcosmeticsnews.com/pg-debuts-kindra-catering-for-the-neglected-world-of-menopause/) & [prnewswire](https://www.prnewswire.com/news-releases/kindra-the-first-company-from-the-launchpad-formed-by-m13-and-pg-ventures-launches-as-a-new-direct-to-consumer-brand-providing-estrogen-free-solutions-personalized-resources-and-community-for-managing-menopause-300958631.html) Given the intensity of the symptoms and the levels of discomfort, [menopause support products](https://www.trendhunter.com/trends/o-positiv-health-meno) can prove to be quite popular among women. Identifying a niche here, P&G Ventures partners with venture engine M13 in the launch of Kindra — a new direct-to-consumer brand that boasts menopause support in the form of community, personalized resources, and "proven estrogen-free solutions." Key products in Kindra's range include the Daily Vaginal Lotion & Applicator, the [Core](https://www.trendhunter.com/trends/grenade-soft-core-creme-egg-protein-bar) Dietary Supplement, the [Energy](https://www.trendhunter.com/trends/jupiter-matcha-lychee) Boosting Dietary Supplement, and the Sleep Enhancing Dietary Supplement. These products are estrogen-, cruelty-, and gluten-free, as well as non-GMO and vegan. Kindra's offerings for menopause support feature clinically tested ingredients as well — from the French maritime pine bark and ashwagandha extracts featured in the Core Dietary Supplement to the herbal extracts and melatonin that are prominent in the sleep-enhancing offering. Image Credit: Joel Stans ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 30% | Activity: 69% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Menopause Support Products:** The trend of menopause support products presents opportunities for innovative solutions in addressing the intense symptoms and discomfort experienced during menopause. - **Direct-to-consumer Brands:** The rise of direct-to-consumer brands like Kindra creates disruptive innovation opportunities in delivering personalized resources and community support to women going through menopause. - **Clinically Tested Ingredients:** The use of clinically tested ingredients in menopause support products offers an avenue for disruptive innovation in developing effective and evidence-based solutions for the symptoms of menopause. ### Industries Being Reshaped - **Personal Care:** The personal care industry can tap into the trend of menopause support products by developing innovative and specialized products catering to the unique needs of menopausal women. - **Health and Wellness:** The health and wellness industry can capitalize on the rise of direct-to-consumer brands like Kindra, offering personalized resources and community support for women going through menopause. - **Pharmaceuticals:** The pharmaceutical industry has an opportunity to explore the use of clinically tested ingredients and develop new solutions for managing menopause symptoms, providing women with effective relief. ## Related on Trend Hunter - [Menopause Wellness Lines](https://www.trendhunter.com/trends/made-with-tmi.md) - [Support-Paired Menopause Products](https://www.trendhunter.com/trends/canesmeno.md) - [Menopause-Friendly Online Aisles](https://www.trendhunter.com/trends/ocado-retail-and-genm.md) - [Menopause Subscription Kits](https://www.trendhunter.com/trends/she20.md) - [Menopausal Support Creams](https://www.trendhunter.com/trends/evvy-estradiol-vaginal-cream.md) - [Plant-Powered Menopause Supplements](https://www.trendhunter.com/trends/the-menopause-capsule.md) - [Science-Backed Menopause Relief Supplements](https://www.trendhunter.com/trends/meno.md) - [Menopause-Focused Collagen Ranges](https://www.trendhunter.com/trends/menopause-range.md) - [Cooling Menopause Undergarments](https://www.trendhunter.com/trends/menopause-undergarments.md)