# Plant-Powered Menopause Supplements WILE Empowers Women Undergoing Different Stages of Menopause By Laura McQuarrie | Published 2022-05-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/menopause-supplements References: [vegnews](https://vegnews.com/2022/5/serena-williams-vegan-menopause-brand-wilehttps://vegnews.com/2022/5/serena-williams-vegan-menopause-brand-wile) & [wilewomen](https://wilewomen.com/collections)  WILE creates 100% [plant-based menopause supplements](https://www.trendhunter.com/trends/o-positiv-health-meno) and solutions for emotional, menopausal and hormonal wellness that specifically address the needs of women over 40. The bottled herbal capsules can be found in varieties like Women's Stress, 40+ Period Support, Hot Flash and 40+ Hormonal Wellness, which tap into the natural powers of ingredients such as adaptogenic ashwagandha, root and leaf extracts and seed powders. The brand offers not just plant-powered supplements but also tinctures and functional beverages to provide relief from stress, hot flashes, mood swings and more. Serena Williams recently invested an undisclosed amount in the [woman-created vegan supplement brand](https://www.trendhunter.com/trends/halle-berry-2), amplifying its mission to empower women undergoing different stages of menopause. Thanks to the new funding, new funding, WILE is set to launch nine products this month at [Whole Foods Markets](https://www.trendhunter.com/trends/natreve). ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 78% | Activity: 78% | Freshness: 12% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Menopause Products:** Opportunity for disruptive innovation in creating more plant-based menopause supplements in the wellness industry. - **Adaptogenic Supplements:** Opportunity for disruptive innovation in creating supplements that focus on the benefits of adaptogenic ingredients in the wellness industry. - **Functional Beverages for Menopause Relief:** Opportunity for disruptive innovation in creating functional beverages that provide relief from menopause symptoms in the beverage industry. ### Where This Applies - **Wellness Industry:** Opportunity for the wellness industry to expand its offerings to cater to women undergoing different stages of menopause. - **Vegan Supplement Industry:** Opportunity for the vegan supplement industry to create more products for women undergoing different stages of menopause. - **Beverage Industry:** Opportunity for the beverage industry to expand its product offerings to include functional beverages that address menopause symptoms. ## Related on Trend Hunter - [Plant-Powered Menopause Supplements](https://www.trendhunter.com/trends/the-menopause-capsule.md) - [Perimenopause Support Supplements](https://www.trendhunter.com/trends/women-experiencing-perimenopause.md) - [Science-Backed Menopause Relief Supplements](https://www.trendhunter.com/trends/meno.md) - [Supportive Menopause Supplements](https://www.trendhunter.com/trends/dream-date.md) - [Perimenopause Dietary Supplements](https://www.trendhunter.com/trends/vitabiotics-wellwoman-perimenopause.md) - [Menopausal Support Dietary Supplements](https://www.trendhunter.com/trends/season34-supplements.md) - [Mushroom-Powered Menopause Supplements](https://www.trendhunter.com/trends/love-mushrooms-empower.md) - [Menopause Symptom-Alleviating Supplements](https://www.trendhunter.com/trends/mellow-menopause.md) - [Female-Focused Health Supplements](https://www.trendhunter.com/trends/womens-health-range.md)