# Glow-Boosting Mature Skincare M&S x PRAI Beauty's MenoGlow Range Shares Skincare for Menopause By Laura McQuarrie | Published 2021-04-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/menoglow References: [ca.news.yahoo](https://ca.news.yahoo.com/marks-spencer-menopause-skincare-085324371.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAACMbTysKIbqYfk7Bzk7AhZK9-NrVMjTkVecVrY0CZtNE9YJ0VST1IVV6Vz6No6FPfDSgMYQHCD3oDI_DEQbvNfduFmnVU6BGJsoP0P1c2eIxlVzYto6_kEuEYfgfrQgS7dDmyywmfHRyiRBtmR_dC-wOzfVBqemdrbXWM9ZrhK-e) & [marksandspencer](https://www.marksandspencer.com/l/beauty/prai?extid=af_Sub%20Networks_Skimlinks_-_-_-_-_AWIN-ms_-_-_-_78888_&sv_campaign_id=78888&sv_tax1=affiliate&sv_tax3=Skimlinks&sv_tax4=uk.yahoo.com/style&sv_affiliate_id=78888&awc=1402_1618342629_c2da19f720fb77e37ac20f8f92482e13) [M&S](https://www.trendhunter.com/trends/fresh-elements-skincare) teamed up with [PRAI Beauty](https://www.trendhunter.com/trends/love-yout-neck-kit) to launch a new skincare line called MenoGlow that was expressly created for those who are going through perimenopause and menopause. This skincare range marks the first time that M&S has collaborated with a beauty label. M&S found that 77% of its customers noticed their skin changing as a result of hormonal aging, loss of elasticity and collagen, visible wrinkles and dullness. To address these common concerns and more, the partnering brands created a five-piece range to address the skin concerns faced by women going through perimenopause and menopause. The uplifting collection includes an M complex, which blends cloudberry seed oil, centella asiatica and Syn-Coll. The collection includes essentials like the Collagen Boosting Cremegel Moisturiser and the Hot Flush Cool Fix Serum. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 38% | Activity: 66% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Mature Skincare:** Developing skincare products designed to address specific concerns associated with hormonal aging presents opportunities for beauty brands to serve a growing and underserved demographic. - **Perimenopause and Menopause Skincare:** Creating skincare lines that cater specifically to women going through perimenopause and menopause presents untapped opportunities in the beauty industry. - **Functional Skincare:** Developing skincare products with a clear function, such as the Hot Flush Cool Fix Serum, creates innovative solutions to address specific concerns and sets brands apart in a competitive beauty market. ### Who This Affects Most - **Beauty and Skincare:** Beauty and skincare companies could capitalize on this trend by developing products addressing the concerns of women going through perimenopause and menopause. - **Women's Health:** Women's health companies that focus on the effects of hormonal aging could develop solutions, such as supplements and lifestyle changes, to cater to this underserved demographic. - **Retail:** Retail companies could add a new segment to their existing lines that cater specifically to women in perimenopause and menopause, creating a new revenue stream and attracting a loyal customer base. ## Related on Trend Hunter - [Co-Created Menopause Skincare](https://www.trendhunter.com/trends/revival-vitality-menopause.md) - [Menopause-Focused Collagen Ranges](https://www.trendhunter.com/trends/menopause-range.md) - [Menopause Skincare Trios](https://www.trendhunter.com/trends/intimate-skincare-routine.md) - [Rejuvenating Biotech Serums](https://www.trendhunter.com/trends/mystro-revive-renewing-serum.md) - [Menopause-Friendly Online Aisles](https://www.trendhunter.com/trends/ocado-retail-and-genm.md) - [Menopause-Friendly Collections](https://www.trendhunter.com/trends/matalan-menopause.md) - [Menopause-Friendly Haircare](https://www.trendhunter.com/trends/menoplex.md) - [Menopause Wellness Lines](https://www.trendhunter.com/trends/made-with-tmi.md) - [Life Stages-Focused Beauty Brands](https://www.trendhunter.com/trends/skincare-brand-stripes.md)