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# Island Game Revivals
Menehune Mac & In4mation's Chocolates Bring Back Pogs

By jesse ship | Published 2009-07-25 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/menehune-mac-in4mation-pogs
References: [menehunemac](http://www.menehunemac.com/Scripts/default.asp)

In4mation are known for cutting edge streetwear and exceptional product partnerships. What happens when they get a bit of a [sweet tooth](https://www.trendhunter.com/trends/godiva-x-labubu)? Well, they team up with the [Aloha Army](https://www.trendhunter.com/trends/aloha-taro-bar) and Hawaiian macadamia chocolate heritage brand Menehune Mac to produce a spiffy new package design.

Clearly targeted at a soon-to-be-aging gen-Y audience, the boxes even feature long forgotten Pogs caps. Packages will be available Sept 1st, 2009.

**Implications** - The delicious Menehune Mac chocolates use macadamia nuts that are specially grown in Hawaii, where the treats are also handmade. The featured [packaging collaboration](https://www.trendhunter.com/trends/consumerfocused-packaging-strategies) with In4mation uses bright colors and features a cute cartoon surfer on the front of the box. The packaging also gives consumers a sneak peek at what the scrumptious chocolates look like.

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 25% | Activity: 23% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### What's Driving This Trend

- **Nostalgia-inspired Products:** The resurgence of Pogs in this chocolate packaging signals an opportunity for businesses to capitalize on the trend of nostalgic products targeting Gen-Y consumers.
- **Collaborative Design:** By collaborating with In4mation for the packaging design, Menehune Mac is demonstrating potential for other industries to form strategic partnerships to enhance product appeal.
- **Specialty Ingredients:** Menehune Mac's use of locally grown macadamia nuts presents an opportunity for other food and beverage industries to use regionally sourced ingredients for added product value.

### Who This Affects Most

- **Food and Beverage:** Menehune Mac's unique chocolate flavors and locally sourced ingredients demonstrate an opportunity for innovation within the food and beverage industry.
- **Fashion:** In4mation's partnership with Menehune Mac for this chocolate packaging design prompts opportunity for other fashion brands to collaborate with food and beverage industries on product design projects.
- **Sustainability:** The emphasis on locally grown ingredients and handmade production of Menehune Mac's chocolates opens opportunity for a sustainability-focused industry to partner with food and beverage companies to promote eco-consciousness.

## Related on Trend Hunter

- [Hawaiian-Grown Holiday Chocolates](https://www.trendhunter.com/trends/koho-chocolates.md)
- [Collectible-Inspired Chocolates](https://www.trendhunter.com/trends/palm-bites.md)
- [Adult-Targeted Milk Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-bar.md)
- [Retro QSR Meal Revivals](https://www.trendhunter.com/trends/mcdonaldland.md)
- [Indulgent Library-Themed Chocolate Sets](https://www.trendhunter.com/trends/koho-chocolate.md)
- [Gamified Cookie Packs](https://www.trendhunter.com/trends/oreo-pacman.md)
- [Unique Artisanal Treats](https://www.trendhunter.com/trends/gopuff-x-glacierpoint.md)
- [QSR Collaborative Streetwear](https://www.trendhunter.com/trends/mcdonaldland-clothing-line.md)
- [Modernized Confectionery Branding](https://www.trendhunter.com/trends/marich-pancrafted-chocolates.md)