# Inclusive Skincare Campaigns Vaseline Launched Mended Murals Aim to Care for Skin of Color By Grace Mahas | Published 2024-02-16 | Updated 2024-02-21 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/mended-murals References: [vaseline](https://www.vaseline.com/us/en)  [Vaseline](https://www.trendhunter.com/trends/inclusive-skincare-brands) has launched Mended Murals, an initiative aiming to care for skin of color and enhance access to skin health resources in underrepresented communities. This project focuses on [revitalizing murals](https://www.trendhunter.com/trends/interactive-augmented-reality-mural) that have faded over time due to neglect, symbolizing the overlooked skin health of people of color. Collaborating with local artists, Vaseline is not only restoring murals but also contributing funds to nearby health clinics. The Mended Murals initiative reflects Vaseline's commitment to skin health equity, addressing systemic racism and health disparities that disproportionately affect outcomes for people of color. Adding to this effort, Vaseline is donating $250,000 to support accessible health care in the cities involved. Vaseline is also partnering with [Black Future House](https://www.trendhunter.com/trends/rooted-in-success) in Austin, TX, as part of the Mended Murals campaign, to celebrate the initiative and support future communities. With each mural revitalized, Vaseline will finance a local clinic, furthering community skin health support. Image Credit: Vaseline ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 88% | Activity: 92% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What Makes This Trend Stand Out - **Equitable Healthcare Initiatives:** Opportunities exist for brands to enhance access to healthcare resources in underrepresented communities through innovative collaborations and initiatives like Mended Murals. - **Social Justice Brand Partnerships:** Brands can foster genuine connections with marginalized communities by partnering with organizations like Black Future House to support mutual causes and initiatives. - **Community-focused Art Revitalization:** Revitalizing murals through collaborations with local artists not only beautifies neighborhoods but also serves as a catalyst for raising awareness about overlooked skin health issues. ### Sectors Adopting This - **Healthcare & Wellness:** In the healthcare industry, there is an opportunity to address systemic racism and health disparities by investing in initiatives that prioritize equitable access to healthcare resources for all. - **Marketing & Advertising:** Marketing and advertising industries can capitalize on the trend of social justice brand partnerships to promote authentic engagement with diverse communities and advocate for meaningful causes. - **Art & Culture:** The art and culture sector can leverage community-focused art revitalization projects to spark conversations around important social issues and drive positive change within neighborhoods. ## Related on Trend Hunter - [Inclusive Skincare Brands](https://www.trendhunter.com/trends/inclusive-skincare-brands.md) - [Beauty Hack-Inspired Campaigns](https://www.trendhunter.com/trends/vaseline-world.md) - [Drama-Series-Inspired SPF Campaigns](https://www.trendhunter.com/trends/vaseline-x-the-white-lotus.md) - [Blue Light Awareness Campaigns](https://www.trendhunter.com/trends/vaseline-screen-block.md) - [Transition-Supporting Body Lotions](https://www.trendhunter.com/trends/transition-body-lotion.md) - [Inside-Out Glow-Up Packs](https://www.trendhunter.com/trends/shimmergirl.md) - [Sensitive Skin Cosmetic Campaigns](https://www.trendhunter.com/trends/cetaphil-for-everyones-sensitive-skin.md) - [Up-Close Skincare Campaigns](https://www.trendhunter.com/trends/your-skin-barrier-needs-you.md) - [Transformative Serum Lotions](https://www.trendhunter.com/trends/pro-vitab3-serum-burst-lotion.md)