# Intricately Patterned Fall Streetwear Menace Unveils its FW20 Lookbook Starring Sheck Wes By Amy Duong | Published 2020-11-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/menace References: [hypebeast](https://hypebeast.com/2020/11/menace-sheck-wes-fall-winter-2020-lookbook) & [menacelosangeles](https://www.menacelosangeles.com/) Los Angeles-based streetwear brand Menace unveils a new collection for the [Fall/Winter 2020 season](https://www.trendhunter.com/trends/undercover-5), showing off its offerings in a lookbook that stars Sheck Wes. The capsule features seasonal designs that are adorned in intricate patterns and graphics. There are also embroidered accents and deconstructed elements that adorn a series of streetwear silhouettes. hese include items such as hoodies, tees, puffer jackets, and denim pieces. Notably, the denim jacket is decorated with a series of paisley patterns throughout with a slightly boxy cut. Additional details include branded buttons and a leather patch logo for some textural contrast. Another notable item is the puffer jacket that has modular sleeves to offer some custom sensibilities. It is complete with some branding details at the chest and can be worn as a jacket or a vest. Image Credit: Menace ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 74% | Activity: 30% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Intricate Patterned Streetwear:** Opportunity for disruptive innovation in the fashion industry by incorporating intricate patterns and graphics into streetwear designs. - **Deconstructed Streetwear Silhouettes:** Potential for disruptive innovation in the fashion industry by experimenting with deconstructed elements in streetwear silhouettes. - **Modular Sleeve Design:** Opportunity for disruptive innovation in the fashion industry by introducing modular sleeves that offer customized options in jacket designs. ### Sectors Adopting This - **Fashion:** Opportunities for disruptive innovation in the fashion industry by incorporating intricate patterns and deconstructed elements into streetwear designs. - **Textile:** Potential for disruptive innovation in the textile industry by creating fabrics that can accommodate intricate patterns and graphics in streetwear. - **Apparel:** Opportunity for disruptive innovation in the apparel industry by designing streetwear silhouettes with modular sleeve options for customization. ## Related on Trend Hunter - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Outerwear-Centric Fall Fashion](https://www.trendhunter.com/trends/bene-culture-3.md) - [Cozy Fall-Centric Streetwear](https://www.trendhunter.com/trends/caf-mountain.md) - [Seasonal Co-Ord Streetwear Capsules](https://www.trendhunter.com/trends/special-release.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Spring-Centric Outerwear Collections](https://www.trendhunter.com/trends/namacheko-1.md) - [Middle Eastern-Inspired Fall Fashion](https://www.trendhunter.com/trends/act-ii-collection.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Utility Streetwear Collections](https://www.trendhunter.com/trends/dickies-and-mastermind-japan.md)