# Organ Protection Fashion 3 The Men of Marc Jacobs By mediterranean | Published 2008-04-30 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/men-of-marc-jacobs References: [notcot.org](http://www.notcot.org/post/10255/) It wasn't just women rushing to grab the "Protect The Skin You're In" shirts. Marc Jacob's skin cancer awareness campaign extended to men as well with a collection of "Protect Your Largest Organ" T-shirts. Men who participated in stripping down for skin cancer awareness include Brandon Boyd, Rufus Wainwright, Jason Thompson, numerous other male models and Marc Jacobs himself. It's a bummer that David Beckham did not do one of these T-shirts to go with Victoria's. I guess he had to stay loyal as the [butt of Armani](http://www.trendhunter.com/trends/georgio-armani-david-beckham-underwear-model)... The t-shirts were initially available for $20, but they are harder to find now. They include the models' name on the right arm and sell for $35 at Marc Jacobs boutiques. Check out the women's shirts below: ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 96% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Skin Cancer Awareness:** Creating fashion items that promote skin cancer awareness can help educate and protect individuals. - **Male Fashion Activism:** Engaging men in fashion activism can help raise awareness for important causes. - **Celebrity Endorsement:** Partnering with celebrities can amplify the message of a social cause. ### Sectors Adopting This - **Fashion:** The fashion industry can integrate social causes into their designs to raise awareness. - **Healthcare:** The healthcare industry can collaborate with fashion brands to promote skin cancer prevention and education. - **Marketing and Advertising:** Marketing agencies can work with fashion brands to create impactful campaigns for social causes. ## Related on Trend Hunter - [Testicular Cancer Awareness Boxers](https://www.trendhunter.com/trends/testicular-cancer-awareness-boxers.md) - [Health Awareness Undergarments](https://www.trendhunter.com/trends/underaware.md) - [UV-Blocking Promotional Jerseys](https://www.trendhunter.com/trends/upf40-football-jerseys.md) - [Bold Graffiti Printed Totes](https://www.trendhunter.com/trends/stephen-sprouse.md) - [Life-Saving Nail Stickers](https://www.trendhunter.com/trends/beauty-spotters.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Collaborative Patterned Tote Bags](https://www.trendhunter.com/trends/the-tote-bag.md) - [Post-Surgery Garment Ranges](https://www.trendhunter.com/trends/primark-breast-cancer-awareness-collection.md) - [Awareness-Raising Apparel](https://www.trendhunter.com/trends/hats-for-hope-movement.md)