# Men in Women's Wear Demand for Men's Tights Soars By Going Like Sixty | Published 2008-08-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/men-in-womens-wear-demand-for-mens-tights-soars References: [independent](http://www.independent.co.uk/life-style/fashion/news/men-in-tights-superheros-spark-fashion-trend-883771.html) Did superhero blockbusters start a new Men in Tights craze? In the UK retailers are reporting record sales of all kinds of [tights for guys](https://www.trendhunter.com/trends/elevated-luxury-tights). Sheer, patterned and even support tights! Guys are claiming [health benefits](https://www.trendhunter.com/trends/underaware) such as back support, while others just point to the fashion aspect. Mytights.com reported an almost immediate sellout when introduced online. Tights for men have all the special differences needed - support panels, front openings and reinforced feet. It appears this new fashion idea has not caught on in the U.S. - except for the [NBA](https://www.trendhunter.com/trends/tommy-johns-tournament-collection) where they passed a rule outlawing them. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 86% | Activity: 71% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Men's Tights Fashion Trend:** The growing demand for men's tights presents an opportunity for fashion brands to tap into a niche market and create innovative designs for men's legwear. - **Health Benefits of Men's Tights:** The increasing use of men's tights for back support highlights a disruptive innovation opportunity for companies in the healthcare and wellness industry to develop specialized compression tights for men. - **Regulatory Restrictions on Men's Tights:** The NBA's rule outlawing men's tights offers an opportunity for sportswear brands to create innovative alternatives or modifications that comply with regulations while still providing performance benefits. ### Where This Applies - **Fashion:** The rising popularity of men's tights opens up a potential market for fashion brands to offer stylish and inclusive legwear options for men. - **Healthcare and Wellness:** The use of men's tights for back support creates a disruptive innovation opportunity for companies in the healthcare and wellness industry to develop specialized compression legwear for men, targeting improved posture and overall well-being. - **Sportswear:** The NBA's restriction on men's tights presents a chance for sportswear brands to design innovative alternatives that meet regulatory requirements while providing the performance benefits and comfort desired by athletes. ## Related on Trend Hunter - [Performance Functional Leggings](https://www.trendhunter.com/trends/tighties.md) - [3D Contouring Boxers](https://www.trendhunter.com/trends/manmades-the-boxer-brief.md) - [Basketball-Inspired Undergarments](https://www.trendhunter.com/trends/tommy-johns-tournament-collection.md) - [Purposefully Distressed Luxe Tights](https://www.trendhunter.com/trends/destroyed-tights.md) - [Empowering Superhero-Inspired Shapewear](https://www.trendhunter.com/trends/inner-armour.md) - [Advanced Runner Compression Garments](https://www.trendhunter.com/trends/bandit-superbeam-half-tights.md) - [Men-Focused Everyday Wear Lines](https://www.trendhunter.com/trends/skims-mens.md) - [Micro-Weighted Leggings](https://www.trendhunter.com/trends/microload-gtights.md) - [Testicular Cancer Awareness Boxers](https://www.trendhunter.com/trends/testicular-cancer-awareness-boxers.md)