# Fluorescent Kilts Scottish Construction Workers Celebrate St. Andrew's Day By Going Like Sixty | Published 2008-11-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/men-in-skirts-branan-the-builder-wearing-high-vis-kilts References: [building](http://www.building.co.uk/story.asp?sectioncode=284&storycode=3128808&c=1) St. Andrew's Day is a time for all Scottish lads to show their patriotism by wearing kilts. Construction workers wanted to participate, so [fluorescent kilts](https://www.trendhunter.com/trends/fluorescence) replaced safety vests for the guys at [Connaught Scottish](https://www.trendhunter.com/trends/elisir-delicriso). The traditional knee knockers featured the bright reflective strips to help keep the men safe while they refurbed some homes. "Scots and Scots descendants all over the world celebrate their [Scottish roots](https://www.trendhunter.com/trends/highland-park) by wearing the national dress on St. Andrew's Day," said Martin Morrison, a Connaught area director. He also noted that the outfits place "new emphasis on the phrase 'Scots beaming with pride.'" **Implications** - Despite the globalization of mainstream culture, local cultural traditions are still being celebrated, albeit in unconventional ways. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 56% | Activity: 30% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Why This Trend Is Growing - **Fluorescent Kilts:** Opportunity for innovative fashion brands to create and market fluorescent kilts as a unique fusion of traditional and contemporary styles. ### Industries Being Reshaped - **Fashion:** Fashion brands can capitalize on the demand for unique and unconventional clothing options by offering fluorescent kilts. ## Related on Trend Hunter - [Tartan-Themed Spirit Campaigns](https://www.trendhunter.com/trends/the-glenlivet-taking-back-tartan.md) - [Tartan-Patterned Spirit Campaigns](https://www.trendhunter.com/trends/bespoke-tartan.md) - [Charitable Feasting Trousers](https://www.trendhunter.com/trends/irn-bru.md) - [Scotland-Honoring Design Exhibitions](https://www.trendhunter.com/trends/under-one-roof-exhibition.md) - [Functional Rugged Menswear](https://www.trendhunter.com/trends/menswear-brand-kestin.md) - [Celebratory Spirit Jackets](https://www.trendhunter.com/trends/jameson-st-patricks-eve-jacket.md) - [Culturally Celebratory Whiskeys](https://www.trendhunter.com/trends/distil-your-world-mexico.md) - [Scotch Sipping Jackets](https://www.trendhunter.com/trends/scotch-sipping-jacket.md) - [Tartan Patterned Winter Footwear](https://www.trendhunter.com/trends/holiday-tartan.md)