# Emasculated Leading Men From 'Twilight' to 'Transformers,' Hollywood's New Movie Male By Brian G Randles | Published 2009-07-16 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/men-in-movies References: [esquire](http://www.esquire.com/the-side/opinion/harry-potter-half-blood-prince-sex-071509) Perhaps Megan Fox’s tattoo should read “We will all laugh at gelded butterflies.” (Gelded = castration of a horse.) S.T. VanAirsdale, senior editor of Movieline.com, writes in Esquire Magazine that the [iconic lead actors](https://www.trendhunter.com/trends/paradigme-fragrance) in today’s cinema have changed. He argues that the new red-blooded American icon is, well, flaccid. In other words, Harry’s wand has lost its magic, the blood isn’t flowing through Robert Pattinson and Shia LeBeouf would rather play with [robot toys](https://www.trendhunter.com/trends/san-diego-comiccon) than the previously mentioned, and [stupefyingly stimulating](https://www.trendhunter.com/trends/stripes-beauty-hotter-than-ever), Fox. Plenty of jokes and puns to be made on this one, but I will leave that to the man who wrote the article. The link is attached below. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 63% | Activity: 63% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **New Leading Men:** The iconic lead actors in today's cinema are shifting towards a more subdued and less aggressive portrayal of masculinity. - **Redefined Masculinity:** The traditional or stereotypical concept of masculinity is being redefined in Hollywood, with male characters embracing vulnerability and sensitivity. - **Emasculated Heroes:** Hollywood is featuring male characters who are portrayed as less physically dominant or assertive, challenging traditional notions of heroism. ### Industries Being Reshaped - **Entertainment:** The entertainment industry has an opportunity to explore and champion non-traditional portrayals of masculinity in film and television, appealing to broader audiences. - **Advertising:** With the shift in how leading men are portrayed, advertisers can create campaigns that challenge traditional gender roles and promote inclusivity and diversity. - **Fashion:** The fashion industry has an opportunity to capitalize on the redefined masculinity in Hollywood by featuring more diverse and non-conformist styles and designs. ## Related on Trend Hunter - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Male-Targeted Canned Cocktails](https://www.trendhunter.com/trends/get-hard-alcoholic-beverage.md) - [Authentic Men-Targeted Campaigns](https://www.trendhunter.com/trends/mentargeted-campaign.md) - [Erectile Dysfunction Medication Ads](https://www.trendhunter.com/trends/erectile-dysfunction-medication.md) - [Erectile Dysfunction Ads](https://www.trendhunter.com/trends/mangorx.md) - [Limited-Edition Erotica Books](https://www.trendhunter.com/trends/toy-stories.md) - [Changemaker Automotive Campaigns](https://www.trendhunter.com/trends/ford-explorer-mens-only-edition.md) - [Actor-Fronted Men's Fragrance Campaigns](https://www.trendhunter.com/trends/paradigme-fragrance.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md)