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# Sci-Fi Suit Shops
Paul Smith's Pop-Ups Show Off the Men in Black Suit Capsule Collection

By Laura McQuarrie | Published 2019-06-18 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/men-in-black-suit
References: [campaignlive](https://www.campaignlive.co.uk/article/paul-smith-recreates-men-black-suit-room/1587898) & [paulsmith](https://www.paulsmith.com/)

British designer Paul Smith designed costumes for Men in Black: International and a capsule collection of Men in Black suits for both men and women. The Paul Smith For Men In Black International collection features [sleek black suits](https://www.trendhunter.com/trends/vollebak-neo-suit) that are lined with graphics of alien characters from the new film, as well as other fun details for fans like logo-shaped buttons on the jacket cuffs. As well as suits, the range also includes polo shirts and hoodies, plus a range of complementary accessories like pocket squares, money clips, cufflinks, ties and colorful socks.

As part of the promotion for the [Hollywood](https://www.trendhunter.com/trends/replica-suit) film, Paul Smith's iconic, [Instagram](https://www.trendhunter.com/trends/adizero-evo-sl-gsnk)-famous pink wall on Melrose Avenue is now fading to black.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 70% | Activity: 65% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### Why This Trend Is Growing

- **Sci-fi Fashion:** Explore opportunities for creating futuristic fashion collections inspired by popular sci-fi movies.
- **Pop-up Experiences:** Discover innovative ways to create immersive and temporary retail experiences that capture consumer attention.
- **Film Collaboration:** Collaborate with filmmakers to design limited edition merchandise and clothing lines tied to movie releases.

### Industries Being Reshaped

- **Fashion:** Fashion brands can capitalize on the sci-fi genre to create unique and captivating collections.
- **Retail:** Retailers can leverage pop-up experiences to drive foot traffic and generate buzz around their brand and products.
- **Entertainment:** Film studios and production companies can explore collaborations with fashion designers to create exclusive merchandise tied to movie releases.

## Related on Trend Hunter

- [Sci-Fi Sneaker Capsules](https://www.trendhunter.com/trends/puma-x-et-collection.md)
- [Designer Edition Hatchbacks](https://www.trendhunter.com/trends/mini-paul-smith-edition.md)
- [Fashion House-Designed Spacesuits](https://www.trendhunter.com/trends/axiom-extravehicular-mobility.md)
- [Winter-Ready Sci-Fi Fashions](https://www.trendhunter.com/trends/star-wars-x-columbia-collection.md)
- [Reimagined Colorful Furniture Series](https://www.trendhunter.com/trends/reimagined-by-paul-smith.md)
- [Dark Superhero Apparel](https://www.trendhunter.com/trends/batman-x-blvck-collection.md)
- [Paranormal Cartoon Apparel](https://www.trendhunter.com/trends/journal-standard-2.md)
- [Pink Spider-Themed Apparel](https://www.trendhunter.com/trends/sp5der-worldwide.md)
- [Insulated Sci-Fi Garments](https://www.trendhunter.com/trends/columbia-x-star-wars-skywalker-pilot-ski-collection.md)
