# Skincare-Inspired Grooming Products Old Spice's New Campaign Reminds That "Men Have Skin Too: By Laura McQuarrie | Published 2021-06-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/men-have-skin-too References: [businesswire](https://www.businesswire.com/news/home/20210628005256/en) & [oldspice](https://oldspice.com/body/) Old Spice is introducing the sequel to its award-winning Men Have Skin Too campaign and it features a mix of new and returning characters to spotlight the Fresher Collection. This line of antiperspirants and deodorants, lotions and body washes are focused on skin-caring benefits thanks to nourishing ingredients such as coconut oil and shea butter. The campaign focuses on relatable moments such as borrowing a partner's body wash and other experiences with household members and family, especially living in such close proximity to one another during a pandemic. While this collection responds to the growing demand for men’s products with skincare benefits, it also recognizes that partners and family members often share these products with men. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 2% | Activity: 34% | Freshness: 10% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Skin-caring Grooming Products:** The trend towards grooming products with skin-caring benefits creates opportunities for disruptive innovation in the men's skincare and grooming industry. - **Gender-neutral Product Lines:** The growing recognition of partners and family members sharing skincare and grooming products with men presents a disruption opportunity for gender-neutral product lines in the personal care industry. - **Marketing Relatable Moments:** The trend towards marketing relatable moments in advertising creates opportunities for disruptive innovation in the advertising and marketing industry for personal care products. ### Who This Affects Most - **Men's Skincare and Grooming:** The trend towards skincare-inspired grooming products creates disruptive innovation opportunities in the men's skincare and grooming industry. - **Personal Care:** The trend towards sharing personal care products presents disruptive innovation opportunities for gender-neutral product lines and packaging in the personal care industry. - **Advertising and Marketing:** The trend towards marketing relatable moments creates opportunities for disruptive innovation in advertising and marketing for personal care products. ## Related on Trend Hunter - [Male Personal Care Collections](https://www.trendhunter.com/trends/bath-and-body-works-1.md) - [Seasonally Scented Body Care](https://www.trendhunter.com/trends/old-spice-holidudes.md) - [Targeted Winter Skin Products](https://www.trendhunter.com/trends/nivea-men-1.md) - [Men's Personal Care Rebrands](https://www.trendhunter.com/trends/premium-collection.md) - [Odor-Fighting Body Deodorant Ranges](https://www.trendhunter.com/trends/old-spice-total-body-deodorant.md) - [Streaming Series Deodorants](https://www.trendhunter.com/trends/the-witcher.md) - [Triple-Action Skincare Scrubs](https://www.trendhunter.com/trends/dove-mencare-body-and-face-scrubs.md) - [Masculine Refillable Soap Ranges](https://www.trendhunter.com/trends/bob-refillable-body-wash.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md)