# Girly-Man Fashion The Newest Tokyo Craze Sees Men Dressing in Dresses By Jacqueline Parrish | Published 2009-10-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/men-dressing-in-dresses References: [mdn.mainichi.jp](http://mdn.mainichi.jp/mdnnews/national/news/20091024p2a00m0na019000c.html?inb=rs) & [netramblings.wordpress](http://netramblings.wordpress.com/2007/09/23/the-man-skirt/) The world of fashion can be anywhere from fierce and flawless, to fantastical and freaky; I believe that the latter accurately describe the latest craze sweeping Tokyo, which involves men dressing in dresses. Pictures of these men dressing in dresses have been popping up all over the place in the Harajuku district, with one feminine gentleman stating, “I liked the way the hem flutters in the wind.” If this craze catches on in North America, my boyfriend and his [man-skirt](https://www.trendhunter.com/trends/cut-off-brief-skirt) are on their own. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 43% | Activity: 77% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Gender-fluid Fashion:** Opportunity for clothing brands to tap into the growing demand for gender-neutral fashion. - **Men's Skirts:** Potential for retailers to introduce and market skirts as a trend in men's fashion, expanding their offering. - **Drag-inspired Fashion:** Chance to create a new market segment targeting individuals who appreciate the aesthetics of drag culture. ### Where This Applies - **Fashion Retail:** Opportunity for retailers to explore new market segments and expand their customer base. - **Textile Manufacturing:** Growing demand for gender-neutral clothing presents an opportunity for textile manufacturers to produce a diverse range of fabrics. - **Online Fashion Platforms:** Platform expansion for e-commerce fashion platforms to accommodate and promote gender-fluid fashion. ## Related on Trend Hunter - [Monster-Adorned Capsule Collections](https://www.trendhunter.com/trends/capsule-collections.md) - [High-Fashion Anime Collections](https://www.trendhunter.com/trends/fendi-x-frgmt-x-pokmon-collection.md) - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Kimono-Sukajan Fusion Fashion](https://www.trendhunter.com/trends/yamato-lab.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Statement-Making Oatmeal Outfits](https://www.trendhunter.com/trends/porridge-dress.md) - [Underwear-Imitating Hybrid Garments](https://www.trendhunter.com/trends/cut-off-brief-skirt.md)