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# Sustainable Lab-Grown Poultry
The Memphis Meats Lab-Grown Chicken was Unveiled in Two Dishes

By Michael Hemsworth | Published 2017-03-16 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/memphis-meats
References: [newatlas](http://newatlas.com/lab-grown-chicken-memphis-meats/48434/) & [memphismeats](http://www.memphismeats.com/blog/2017/3/15/breaking-worlds-first-chicken-produced-without-the-animal)

Meat is a major part of the diet of millions around the world and a contentious issue when it comes to ethics and the environment, so Memphis Meats has created lab-grown chicken to calm woes.

Developed in both chicken and duck meat, the lab-grown meats come as the company's latest innovation after its previous announcement of [lab-grown beef](https://www.trendhunter.com/trends/mosa-meat-crowdfunding) last year. The meats are created using muscle cells from the animals that are then placed in the ideal conditions to grow them to be ready for consumption. This eliminates the [killing of animals](https://www.trendhunter.com/trends/clabel-from-vlabel), cuts down on emissions and even removes the ethical conundrum for those who would prefer animals don't die for them.

The Memphis Meats lab-grown chicken and duck were prepared in two dishes including southern fried chicken and duck a l'orange, which were purported to taste just like the real thing (because, scientifically, they are).

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 30% | Activity: 38% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Lab-grown Meats:** The development of lab-grown meats presents opportunities for disruption in the food industry by offering a sustainable and ethical alternative to traditional meat production.
- **Ethical Consumption:** The growing demand for ethical consumption is driving the trend of lab-grown meats as consumers prioritize sustainability and animal welfare.
- **Reducing Environmental Impact:** Lab-grown meats have the potential to disrupt the food industry by significantly reducing the environmental impact associated with traditional meat production.

### Industries Being Reshaped

- **Food and Beverage:** Lab-grown meats have the potential to revolutionize the food and beverage industry by offering a more sustainable and ethical protein source.
- **Biotechnology:** The development and production of lab-grown meats require advancements in biotechnology, creating opportunities for disruption and innovation in the industry.
- **Sustainable Agriculture:** Lab-grown meats contribute to the trend of sustainable agriculture by offering an alternative to traditional livestock farming methods.

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