# Logo-Less Tech Storefronts The Memphis Apple Store Boasts a 37-Foot Display Inside By Meghan Young | Published 2016-04-04 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/memphis-apple-store References: [appleinsider](http://appleinsider.com/articles/16/03/28/next-generation-apple-store-in-memphis-features-custom-37-foot-display) & [apple](http://www.apple.com) The [Memphis Apple Store](https://www.trendhunter.com/trends/memphis-miami) was designed with the [next-generation in mind](https://www.trendhunter.com/trends/designers-of-tomorrow). It's a stunning space that surprises in a few ways. First, it doesn't have any logo on its front facade. Considering how minimalist the Apple logo already is, that is an interesting move. Secondly, it has a massive 37-foot TV display -- rumored to have cost $1.5 million -- that rests at the back, tying everything together. Designed by retail chief Angela Ahrendts and CDO Jony Ive, the Memphis Apple Store also has a patented high-flung ceiling outfitted with light panels and recessed spotlights that illuminate [product display tables](https://www.trendhunter.com/trends/d142) below, which are arranged to maximize floorspace and achieve a sense of openness. The tables themselves have been updated with motion sensors operating a motorized flip-up panel hiding electrical outlets and USB ports. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 70% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Minimalist Storefronts:** Disruptive innovation opportunity: Creating tech storefronts that prioritize sleek and minimalist design over prominently displayed logos. - **Immersive Displays:** Disruptive innovation opportunity: Implementing large-scale, high-resolution displays in retail spaces to enhance the overall shopping experience. - **Smart Store Design:** Disruptive innovation opportunity: Incorporating advanced technologies like motion sensors and hidden outlets into store design to create seamless and interactive experiences for customers. ### Industries Being Reshaped - **Consumer Electronics:** Disruptive innovation opportunity: Redefining the design and layout of consumer electronics stores to prioritize modern aesthetics and immersive displays. - **Retail:** Disruptive innovation opportunity: Leveraging smart store design elements to create innovative and engaging shopping environments that differentiate from traditional retail spaces. - **Interior Design:** Disruptive innovation opportunity: Introducing technology-infused solutions and minimalist aesthetics in interior design to transform retail spaces into visually striking and functional environments. ## Related on Trend Hunter - [Art Deco-Inspired Tech Retailers](https://www.trendhunter.com/trends/apple-miami-worldcenter.md) - [Updated Tech-Brand Store Locations](https://www.trendhunter.com/trends/battersea-power-station-1.md) - [Timber-Clad Mumbai Tech Stores](https://www.trendhunter.com/trends/apple-bkc.md) - [Tech-Base Workspace Designs](https://www.trendhunter.com/trends/foster-partners4.md) - [Branded Electronics Boutiques](https://www.trendhunter.com/trends/target1.md) - [Innovative-Centric Office Flagships](https://www.trendhunter.com/trends/ibm-nyc-flagship.md) - [Mirrored Sculpture Installations](https://www.trendhunter.com/trends/sabine-marcelis-1.md) - [Store-Opening Delicate Artful Wallpapers](https://www.trendhunter.com/trends/apple-china.md) - [Immersive Flagship Tech Stores](https://www.trendhunter.com/trends/new-bond-street.md)