# Leave-In Memory Mousses Better Not Younger's Wake Up Call Hold Lasts for Up to 48 Hours By Laura McQuarrie | Published 2024-08-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/memory-mousse References: [better-notyounger](https://better-notyounger.com/products/wake-up-call-style-memory-mousse)  Better Not Younger's Wake Up Call Style Memory Mousse is a non-crunchy styling product that delivers the lasting hold consumers desire without compromising comfort. Despite long-lasting hold promises, some hair mousse products fall flat in performance, leaving consumers disappointed as their styles fail to maintain the desired volume and shape throughout the day. Wake Up Call Style Memory Mousse boasts a [lightweight, biotin-infused formula](https://www.trendhunter.com/trends/weightless-collection) with a "memory factor" hold that lasts up to 48 hours for better body, texture and shine—without compromising the natural movement of hair. This [plant-powered leave-in mousse](https://www.trendhunter.com/trends/sea-salt-foam) for thin hair taps into the power of a signature Wake Up Call Blend with bamboo, burdock and hops, plus a Memory Styling Complex that creates a protective layer around hair and prevents frizz in high humidity. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 6% | Activity: 4% | Freshness: 27% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Long-lasting Hair Products:** The next-gen hair products focus on durability and long-lasting performance, enhancing daily convenience for consumers. - **Biotin-infused Formulas:** Haircare formulas enriched with biotin are gaining popularity for promoting healthier and stronger hair, offering an added value proposition. - **Plant-powered Beauty Products:** Consumers lean towards plant-based beauty solutions that deliver effective results while aligning with natural and eco-friendly values. ### Sectors Adopting This - **Hair Care:** Innovations in the hair care industry focus on achieving long-lasting styles without sacrificing hair health or comfort. - **Beauty and Personal Care:** The beauty and personal care industry increasingly caters to the demand for products that combine efficacy with natural ingredients. - **Natural Cosmetics:** Growth in the natural cosmetics industry reflects consumer interest in plant-based, eco-conscious formulations that do not compromise on performance. ## Related on Trend Hunter - [Air-Whipped Hair Mousses](https://www.trendhunter.com/trends/dreamriser-volumizing-mousse.md) - [Gel-to-Mousse Haircare Products](https://www.trendhunter.com/trends/stay-high-mousse.md) - [Curl-Enhancing Mousses](https://www.trendhunter.com/trends/curl-mousse.md) - [Volume-Delivering Hair-Styling Products](https://www.trendhunter.com/trends/hairstyling-product.md) - [Performance-Driven Textured Hair Products](https://www.trendhunter.com/trends/textured-hair.md) - [Multitasking Hair Products](https://www.trendhunter.com/trends/holdme-styling-cream.md) - [Leave-In Hair Foams](https://www.trendhunter.com/trends/repair360-leavein-foam.md) - [Ultra-Performing Mousse Sets](https://www.trendhunter.com/trends/designme-x-framar.md) - [Hair Restyling Mists](https://www.trendhunter.com/trends/perfect-hair-day-style-refresh-mist.md)