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# Morphing Pink Foam Fashion
This Memory Foam Fashion by Nadine Goepfert Changes Form Over Time

By Laura McQuarrie | Published 2013-07-29 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/memory-foam-fashion
References: [deliciousdimension.tumblr](http://deliciousdimension.tumblr.com/post/56463359774/nadine-goepfert) & [nadinegoepfert](http://nadinegoepfert.com/index.php?/work/the-garments-may-vary-/)

Nadine Goepfert's [memory foam fashion jacket](https://www.trendhunter.com/trends/paranoid-fw25) is part of her 2013 series entitled 'The Garments May Vary.' The collection embodies the concept of capturing an object that is continually changing in a still moment in time. With ordinary usage, Goepfert's coat will adapt different shapes because it is made of memory foam.

This gorgeous [wearable sculpture](https://www.trendhunter.com/trends/3dtcable-collection) takes the form of a [voluminous puffy pink jacket](https://www.trendhunter.com/trends/zzzn-puffer-jacket). Each time the wearer puts it on or moves, the memory foam will be slightly different, creating new patterns, textures and ripples in the design. Unlike a traditional static garment, this is a beautiful gesture that brings the garment to life; it is as if it a living entity with a mind of its own capable of "remembering" the wearer's movements.

## Trend Insights (Trend Hunter)

- Score: 6.4/10
- Popularity: 96% | Activity: 87% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Memory Foam Fashion:** Developing new fashion items using memory foam technology that changes shapes overtime.
- **Adaptive Wearables:** Creating wearable fashion garments that alter their shapes and patterns as they are worn.
- **Living Garment Design:** Innovating a new trend in fashion design creating living garments that act like they have a mind of their own.

### Who This Affects Most

- **Fashion Industry:** The fashion industry can explore the potential of memory foam technology to design new adaptive garments.
- **Textile Industry:** The textile industry can leverage innovative materials like memory foam to create new fabrics with unique properties.
- **Material Science Industry:** The development of new memory foam technologies can lead to innovative materials used across different industries.

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