# Romantic Chocolate Incense Koukando's 'Memories of Scent' Collection Includes Chocolate By Joey Haar | Published 2017-01-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/memories-of-scent References: [en.rocketnews24](http://en.rocketnews24.com/2017/01/21/enjoy-guilt-free-chocolate-indulgence-with-chocolate-incense/) & [koukando](http://www.koukando.com/shouhin_14_coffee.html) Koukando, an incense company from Japan, recently released a new collection of fragrances called 'Memories of Scent.' Among the scents in the collection are oranges, coffee, and — the most notable and irresistible of the bunch — chocolate. The Memories of Scent collection is being released with very specific timing. With Valentine's Day around the corner, incense is a great gift that can add some ambiance to a [romantic, intimate dinner spent at home](https://www.trendhunter.com/trends/diptyque-valentines-day-2025-collection). The chocolate scent is thus a clever decision as well, since chocolate is a historic favorite for [Valentine's Day gift-giving](https://www.trendhunter.com/trends/valentines-day-chocolate-collection). Naturally, the incense is calorie-free — though it would be wise to have a box of chocolates on hand, since the scent can be appetizing. The combination of chocolate scents and chocolate candy is sure to be a hit on the 14th of February. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 19% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### Why This Trend Is Growing - **Scented Gift Items:** Companies could create more scented gift items for special occasions, especially Valentine's Day, to enhance the ambiance and give a unique experience to their customers. - **Food-inspired Fragrances:** Creating fragrances inspired by food items like chocolate, coffee, or oranges could attract customers that are looking for unique and unconventional scents. - **Experiential Consumerism:** Businesses could make their products more than just functional items and provide their customers with a sensory experience that adds to the value of the purchase. ### Industries Being Reshaped - **Perfume and Fragrance:** Perfume and fragrance companies could incorporate food-inspired scents in their collection to attract customers looking for unique fragrances. - **Home Decor and Furnishing:** Home decor and furnishing stores could add scented candles and incense to their product line to offer a complete sensory experience to their customers. - **Valentine's Day Gift Industry:** Companies that make Valentine's Day gifts could create scented items like candles, incense, or potpourri to add an extra element of romance to their products. ## Related on Trend Hunter - [Dessert-Inspired Perfumes](https://www.trendhunter.com/trends/dipped-in-chocolate-perfume.md) - [Layered Cocoa Fragrances](https://www.trendhunter.com/trends/choco-loco.md) - [Chocolate-Scented Candles](https://www.trendhunter.com/trends/chocolatescented-candle.md) - [Dubai-Style Chocolate Fragrances](https://www.trendhunter.com/trends/ciao-bello-pistachio-dubai-chocolate.md) - [Cherry Chocolate Fragrances](https://www.trendhunter.com/trends/love-potion-cherry-on-top.md) - [Japanese Dessert Fragrances](https://www.trendhunter.com/trends/memories-of-japan.md) - [Romantic Specialty Candy Gifts](https://www.trendhunter.com/trends/chocolove-valentines-day.md) - [Creamy Cocoa-Tinged Fragrances](https://www.trendhunter.com/trends/chalet-by-brown-girl-jane.md) - [Immersive Multi-Sensory Fragrances](https://www.trendhunter.com/trends/asmr-fragrances.md)