# Happiness-Celebrating Fashion Campaigns
Prada's Memories of Beauty Salutes the Year of the Rabbit

By Kalin Ned | Published 2023-01-03 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/memories-of-beauty
References: [hypebeast](https://hypebeast.com/2023/1/prada-lunar-new-year-rabbit-memories-of-beauty-campaign-collection) & [prada](https://www.prada.com/us/en.html)

It's all about happiness in Prada's 2023 campaign called Memories of Beauty. The luxury fashion house is paying homage to the upcoming Lunar New Year and the year of the rabbit with a campaign that centers around singer Cai Xukun, Port of Call actress Chunxia, Shan Hai Qing actor Bai Yufan and model Du Juan. The art direction incorporates objects like record players and vintage phones, while the campaign itself was captured by emerging photographer Nick Yang.

Prada did not stop its Memories of Beauty campaign at the photoshoot stage. The luxury fashion label also released an exclusive ready-to-wear range for men and women. The new drop includes bags, accessories, and footwear, as well as some "luxe velvet garments [and] austere twill jackets." The capsule is available on Prada's website.

Image Credit: Prada, Nick Yang, [hypebeast](https://hypebeast.com/2023/1/prada-lunar-new-year-rabbit-memories-of-beauty-campaign-collection), [prada](https://www.prada.com/us/en.html)