# Cheerful Sustainable Branding Positive Energy’s Memorable Visual Branding is Vibrant By Farida Helmy | Published 2014-05-30 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/memorable-visual-branding References: [designworklife](http://www.designworklife.com/2014/05/23/a-few-fuzzco-projects/) & [fuzzco](http://fuzzco.com/work/positive-energy/) I think I can confidently say that most energy companies are not known for their memorable visual branding identities however hard they try -- the harder they try to be ‘hip’ or ‘in,’ the worse it gets. Positive Energy is not one of these. They not only have a memorable [visual branding identity](https://www.trendhunter.com/trends/corporate-identity), but one that is so genuine to what they’re all about, that it almost seems too good a match. Reaching out to creative agency Fuzzco for help, the duo worked together on the brand creation, icons, illustrations, logo, print material, [responsive web design](https://www.trendhunter.com/trends/solar-energy-technology) and website -- and the results really do give off positive energy! The green energy company is trying to guide everyone towards [sustainable energy solutions](https://www.trendhunter.com/trends/sustainable-energy-solutions), so the eco-friendly, friendly and energetic yellow branding identity works perfectly. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 78% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Eco-friendly Branding:** There is a trend towards creating branding identities that match the mission of the company, such as eco-friendly branding for sustainable energy companies. - **Memorable Visual Branding:** Companies are realizing the importance of memorable visual branding that truly reflects their values, mission and services. - **Collaboration with Creative Agencies:** More companies are realizing the benefits of working with creative agencies to create unique and memorable branding identities that truly resonate with their audience. ### Who This Affects Most - **Energy:** The energy industry can capitalize on eco-friendly branding and memorable visual branding to differentiate themselves in an increasingly crowded market. - **Marketing and Advertising:** Marketing and advertising industries can explore the growing trend towards collaborating with creative agencies to create branding identities that truly resonate with consumers. - **Sustainability:** Sustainability-focused industries can use this trend to create branding that is not only memorable but also communicates their mission and values effectively to potential customers. ## Related on Trend Hunter - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Modern Vitamin-Powered Water Rebrands](https://www.trendhunter.com/trends/vitaminwaters.md) - [Bright Brand Identity Updates](https://www.trendhunter.com/trends/big-hug-1.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Artful Energy Drinks](https://www.trendhunter.com/trends/el-jefe-energy.md) - [Pastel-Hued Energy Drink Packaging](https://www.trendhunter.com/trends/rockstar-energy-rebranding.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md)