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# Multifunctional Date Keepers
The Memo Calendar 2014 by Milk Design is Colorful and Contemporary

By Meghan Young | Published 2013-12-11 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/memo-calendar-2014
References: [plusmood](http://plusmood.com/2013/12/memo-calendar-2014-milk-design/) & [milkdesign.hk](http://www.milkdesign.com.hk/)

A new year is almost upon us and that means gearing up with practical products such as the Memo Calendar 2014. Unlike traditional date keepers, this design is a [memo and calendar in one](https://www.trendhunter.com/trends/spatial-calendar), hence its name. By taking on such a multifunctional existence, it is meant to help people stay organized in a much better, and of course stylish, manner.

Created by [Milk Design](https://www.trendhunter.com/trends/wiener-cake), a studio based in Hong Kong, the Memo Calendar 2014 was created in collaboration with Antalis in order to use eco-friendly waste paper. Four of the color versions, however, used fine paper from SKIN CURIOUS Collection. As written on their [Facebook](https://www.trendhunter.com/trends/facebook-verified) page, "We attempted to use paper to create a multifunctional desktop product that enables users to utilize the calendar and plan their schedule in a more convenient way."

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 46% | Activity: 23% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Multifunctional Office Supplies:** The Memo Calendar 2014 demonstrates the trend of creating office supplies that serve multiple purposes, providing opportunities for innovative products that combine practicality and style.
- **Eco-friendly Stationery:** The collaboration between Milk Design and Antalis highlights the trend of eco-friendly stationery, presenting opportunities for companies to create sustainable and environmentally conscious products.
- **Integrated Planning Tools:** The Memo Calendar 2014 exemplifies the trend of integrated planning tools, paving the way for innovative solutions that seamlessly combine calendars, memos, and scheduling for enhanced organization.

### Who This Affects Most

- **Office Supplies:** The multifunctional design of the Memo Calendar 2014 presents an opportunity for the office supplies industry to develop innovative products that cater to the needs of organized professionals.
- **Stationery:** The use of eco-friendly waste paper in the Memo Calendar 2014 showcases the potential for the stationery industry to embrace sustainability and create environmentally responsible products.
- **Productivity Tools:** The integration of multiple functions in the Memo Calendar 2014 suggests a disruptive innovation opportunity for the productivity tools industry to create advanced planning solutions that streamline organization and scheduling.

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