# Internet Memevertising Lentheric Solo Ads Feature ‘Fail' Bikini Girls to ‘Up You By Bianca | Published 2009-03-18 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/memevertising-lentheric-solo-fail References: [adsoftheworld](http://adsoftheworld.com/media/print/lenth_ric_solo_fail_3) Lenthéric Solo suggest you ‘Up Your Game’ with these ‘Fail’ bikini ads. Lentheric Solo [fragrances and deodorants for men](https://www.trendhunter.com/trends/ludeaux-and-ludatrix) seem to be the trying to be the next *Axe* (or *[Lynx](https://www.trendhunter.com/trends/lynx-sunset-fresh)*) with these [cutting edge ads](https://www.trendhunter.com/trends/kiehls-response), utilizing the catchy internet meme ‘Fail’ to presumably connect with a younger demographic. Don’t get it? Check out the now infamous among young web users, [FailBlog](http://failblog.org/)site to catch up… or don’t, and just enjoy these Lenthéric Solo bikini pics. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 62% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Why This Trend Is Growing - **Memevertising:** Opportunity for brands to incorporate internet memes into advertising campaigns to resonate with younger demographics. - **Fail Ads:** Potential for utilizing 'fail' themed advertisements to capture attention and create engagement. - **Youth-targeted Fragrances:** Innovation opportunity in developing fragrances and deodorants specifically targeted towards younger consumers. ### Industries Being Reshaped - **Advertising:** Incorporating internet memes in advertising campaigns can disrupt traditional approaches and lead to increased brand awareness. - **Personal Care:** Developing fragrances and deodorants that appeal to a younger demographic can disrupt the personal care industry and capture market share. - **Digital Media:** Creating content that resonates with young web users, such as fail-themed ads, can disrupt the digital media landscape and attract a larger audience. ## Related on Trend Hunter - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Celebrity-Backed Fragrance Ads](https://www.trendhunter.com/trends/axe-1.md) - [Attraction-Building Fragrance Ads](https://www.trendhunter.com/trends/fit-check-by-axe.md) - [Gen Z Fragrance Campaigns](https://www.trendhunter.com/trends/fine-fragrance-collection.md) - [Men-Focused Deodorant Campaigns](https://www.trendhunter.com/trends/smells-like-a-date.md) - [Interactive Grooming Brand Pop-Ups](https://www.trendhunter.com/trends/lower-body-spray.md) - [Gamified Scent Marketing Experiences](https://www.trendhunter.com/trends/grab-the-sweet.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Male Fragrance Expansions](https://www.trendhunter.com/trends/lynx-fine-fragrance.md)