# Oceanic No-Alcohol Spirits Memento Blue is Made with Mediterranean Seawater, Clary Sage & Oregano By Laura McQuarrie | Published 2021-04-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/memento-blue References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2021/04/memento-bottles-ocean-inspired-alcohol-free-spirit/) & [mementodrink](https://www.mementodrink.com/en/memento-shop-en/) Memento Blue is a new [non-alcoholic "spirit"](https://www.trendhunter.com/trends/mock-one-nonalcoholic-spirits) that was created to remind of Italian summers and capture the essence of the Mediterranean Sea. Made with Mediterranean seawater, the product creates a fresh and spicy experience with clary sage and oregano. The spirit also said to have savory, herbal and seafoam notes. As well as being free from alcohol, the spirit is also appealing for those who are looking to entirely [avoid sugar, calories, gluten](https://www.trendhunter.com/trends/paramour-aperitifs), lactose and any animal-by products in the distilling process, as Memento Blue is vegan. Memento Blue joins other [non-alcoholic expressions](https://www.trendhunter.com/trends/adriatico-zero-amaretto) like the original Memento and Memento Green. This fresh addition is recommended in cocktails like the Emule, which is prepared with ginger beer and blood orange. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 28% | Activity: 47% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Non-alcoholic Spirits:** Creating non-alcoholic spirits with unique ingredients and flavors that offer an alternative to traditional alcoholic beverages. - **Healthy Beverage Alternatives:** Offering beverages that are not only alcohol-free, but also sugar-free, calorie-free, gluten-free, lactose-free, and vegan-friendly. - **Mediterranean Ingredient Trend:** Incorporating Mediterranean ingredients like seawater, clary sage, and oregano into non-alcoholic beverages for a fresh and unique flavor experience. ### Industries Being Reshaped - **Beverage Industry:** Developing and marketing non-alcoholic beverages that appeal to health-conscious consumers looking for unique and flavorful alternatives to traditional alcoholic options. - **Hospitality Industry:** Incorporating non-alcoholic spirits into cocktail menus and offering healthier beverage options for guests with dietary restrictions. - **Food Industry:** Partnering with non-alcoholic spirit brands to create complementary food pairings and tap into the Mediterranean ingredient trend. ## Related on Trend Hunter - [Premium Non-Alcoholic Agave Spirits](https://www.trendhunter.com/trends/almave.md) - [Seaside Non-Alcoholic Aperitifs](https://www.trendhunter.com/trends/new-london-light.md) - [Non-Alcoholic Cocktail Competitions](https://www.trendhunter.com/trends/non-alcoholic-cocktail-competition.md) - [Alcohol-Free Italian Aperitivo](https://www.trendhunter.com/trends/wilderton-botanical-spirit.md) - [Alcohol-Free Mezcal Beverages](https://www.trendhunter.com/trends/alcoholfree-mezcal.md) - [Alcohol-Free Botanical Spirits](https://www.trendhunter.com/trends/bittersweet-aperitivo.md) - [Coastal-Inspired Alcohol-Free Spirits](https://www.trendhunter.com/trends/pentire-coastal-spritz.md) - [Non-Alcoholic Mezcal Spirits](https://www.trendhunter.com/trends/little-saints.md) - [Zero-Proof Lemon Liqueurs](https://www.trendhunter.com/trends/pallini-limonzero.md)