# App-Exclusive Waterproof Parkas Stone Island's Membrana 3L TC Parka Delivers Performance Features By Amy Duong | Published 2018-04-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/membrana-3l-tc References: [highsnobiety](https://www.highsnobiety.com/p/stone-island-membrana-3l-tc/) & [itunes.apple](https://itunes.apple.com/us/app/stone-island/id1064359099?ls=1&mt=8) Stone Island recently unveiled its Marina collection and quickly followed the launch with its new [Membrana 3L TC parka](https://www.trendhunter.com/trends/weatherproof-parka). The outerwear piece is an exclusive one that is available only through the label's application on App Store or Google Play. The Membrana 3L TC has a foldaway hood for versatile wear and is finished in a bright yellow color. The jacket is constructed in [three-layered performance fabric](https://www.trendhunter.com/trends/winter-performance-jacket), crafted with an opaque nylon exterior; it is then laminated to give it a breathable [water-resistant membrane coating](https://www.trendhunter.com/trends/nano-puff-jacket) that is protected by a polyester base. Stone Island is notorious for its dyeing process, and the exterior of the Membrana 3L TC uses the same garment-dyeing technique while protecting the interior. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 47% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **App-exclusive Parkas:** The exclusive availability of parkas through a dedicated mobile application presents an opportunity for brands to create a personalized shopping experience and gather valuable customer data. - **Performance Outerwear:** The use of three-layered performance fabric in parkas offers a chance for innovation in the outdoor apparel industry by providing enhanced protection and comfort for consumers. - **Dyeing Techniques in Outerwear:** Exploring innovative dyeing techniques in the manufacturing of outerwear can lead to unique and visually appealing designs, offering a competitive edge for brands. ### Where This Applies - **Fashion Retail:** Fashion brands can take advantage of app-exclusive offerings to engage customers, gather insights, and drive sales through a seamless and personalized shopping experience. - **Outdoor Apparel:** The use of three-layered performance fabric in parkas presents an opportunity for outdoor apparel companies to create technologically advanced products that meet the demands of outdoor enthusiasts. - **Textile and Dyeing:** Developing innovative dyeing techniques for outerwear can benefit the textile industry by offering new methods to create unique and customizable products that appeal to consumers. ## Related on Trend Hunter - [Subterranean-Inspired Outerwear](https://www.trendhunter.com/trends/stone-island-marina-aw25.md) - [Satellite Imagery Winter Wear](https://www.trendhunter.com/trends/stone-island-earth-mapping-camouflage.md) - [Body-Mapped All-Weather Parkas](https://www.trendhunter.com/trends/weatherproof-parka.md) - [Metal-Infused Jackets](https://www.trendhunter.com/trends/stone-islands-metal-mesh-jacket.md) - [Winter Performance Jackets](https://www.trendhunter.com/trends/winter-performance-jacket.md) - [Sustainable Warm Parka Designs](https://www.trendhunter.com/trends/stormshadow-parka.md) - [Ultra-Thin Functional Leather Materials](https://www.trendhunter.com/trends/light-leather-organza.md) - [Tactical Inclement Weather Outerwear](https://www.trendhunter.com/trends/storm-jacket.md) - [Essential Weather-Resistant Apparel](https://www.trendhunter.com/trends/pieces-for-rainy-days.md)