# City Concierge Apps This Membership Club App Helps Millennials Enjoy City Events and Offerings By Mishal Omar | Published 2016-08-25 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/membership-club-app References: [itunes.apple](https://itunes.apple.com/us/app/magnises-now/id1008166471?ls=1&mt=8) & [tech.co](http://tech.co/magnises-new-millennial-guide-2015-08) 'Magnises NOW' is a membership club app that functions as an extension of the Magnises "black card." The app connects urban Millennials and gives them access to information about [network events, restaurant openings](https://www.trendhunter.com/trends/up-2-tonight), and other business and entertainment-minded activities. The recommendations are shared in real-time and personalized based on the needs of the user and the business' general understanding of the generation it targets. Members pay a $250 annual fee to be part of the club and as of now, it has been launched in NYC and DC. This membership club app offers the exclusivity of a [members-only club](https://www.trendhunter.com/trends/proper-club) without the stuffiness and strict policies often associated with them. By catering to the Millennial lifestyle, Magnises is able to associate itself with both luxury and diversity. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 42% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Membership Club Apps:** Membership club apps, like Magnises NOW, offer personalized and exclusive recommendations to millennials for entertainment and business activities in their city. - **Real-time Personalization:** Apps that provide real-time personalization can enhance users' experiences with tailored recommendations for events, restaurants, and other activities. - **Targeted Business Understanding:** Apps that demonstrate targeted understanding of a specific audience, like Magnises does for urban millennials, can foster loyalty and attract members. ### Where This Applies - **Hospitality:** Hospitality industries can benefit from membership club apps by partnering with them to offer exclusive deals and events for members, increasing brand loyalty and exposure. - **Marketing:** Marketing industries can use membership club apps to better understand and target specific audiences with personalized recommendations and offers. - **Technology:** Technology industries can develop or improve real-time personalization algorithms and databases to enhance members' experiences and attract new users. ## Related on Trend Hunter - [Pocket Concierge Apps](https://www.trendhunter.com/trends/pocket-concierge.md) - [Young Professional Community Apps](https://www.trendhunter.com/trends/yuppie.md) - [Sizable Athletic Membership Parties](https://www.trendhunter.com/trends/the-athletic-clubs.md) - [Luxury Experience Clubs](https://www.trendhunter.com/trends/taste-club.md) - [Creative Collaboration Clubs](https://www.trendhunter.com/trends/dazed-club.md) - [Curated Professional Dating Apps](https://www.trendhunter.com/trends/luxy-dating-service.md) - [Members-Only Retail Platforms](https://www.trendhunter.com/trends/mile.md) - [Music-Forward Dating App Events](https://www.trendhunter.com/trends/new-dating-app-cerca.md) - [Rotational Bar Tab Apps](https://www.trendhunter.com/trends/tab-app.md)