# Men-Focused Loyalty Initiatives MANSCAPED® Enhances Engagement with Members Only Rewards By Kalin Ned | Published 2025-08-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/members-only-rewards References: [businesswire](https://www.businesswire.com/news/home/20250814565816/en/MANSCAPED-Launches-New-Loyalty-Program-Members-Only-Rewards)  [MANSCAPED®](https://www.trendhunter.com/trends/manscaped-1) has introduced a new loyalty initiative called Members Only Rewards. This service offering is designed to enhance customer engagement through a [tiered system of benefits](https://www.trendhunter.com/trends/smart-pass-rewards) tied to purchase frequency and subscription status. The Members Only Reward program offers a multi-level structure where customers accumulate points across all purchase channels — including online, retail partners, and [Amazon](https://www.trendhunter.com/trends/club-bero) — with the ability to convert points into redeemable Rewards Cash. Entry-level 'Guest List' members earn five points per dollar spent, while mid-tier 'A-List' status, which requires $100 annual spend, increases rewards to eight points per dollar and adds perks like early product access. The premium 'VIP' tier, which is accessible through MANSCAPED’s subscription plan, maximizes benefits with 10 points per dollar, exclusive discounts, extended warranties, and annual gifts. Image Credit: MANSCAPED® ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 23% | Activity: 25% | Freshness: 48% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Related on Trend Hunter - [Gamified Skincare Memberships](https://www.trendhunter.com/trends/no-sun-club.md) - [Audio Brand Rewards Programs](https://www.trendhunter.com/trends/skullcandy-soundlab.md) - [Hair Salon Reward Memberships](https://www.trendhunter.com/trends/chatters-rewards.md) - [Sports-Centric Loyalty Programs](https://www.trendhunter.com/trends/sports-loyalty-program.md) - [Frequent Trader-Focused Loyalty Initiatives](https://www.trendhunter.com/trends/frequent-trader.md) - [Customer-Led Loyalty Programs](https://www.trendhunter.com/trends/the-iconic.md) - [DIY Retailer Rewards Programs](https://www.trendhunter.com/trends/mylowes.md) - [Experiential Loyalty Programs](https://www.trendhunter.com/trends/Experiential-loyalty-programs.md) - [Omnichannel Loyalty Programs](https://www.trendhunter.com/trends/club-bero.md)