# Timeless Members’ Club Interiors Pirajean Lees & Olly Bengough Collaborate on This Project By Kalin Ned | Published 2022-05-04 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/members-club-interior References: [dezeen](https://www.dezeen.com/2022/04/27/pirajean-lees-olly-bengough-interiors-koko-members-club/) & [koko](https://www.koko.co.uk/membership-options)  This members' club interior is the result of a collaboration between London-based design studio [Pirajean Lees and Olly Bengough](https://www.trendhunter.com/trends/kioku) who is the owner and creative director of Koko—an iconic music venue that was recently renovated and expanded to include a memberships' club. The new addition is known as 'The House of Koko.' Members' clubs are a great space to conduct business, socialize, dine, and have a good time. Predominantly used to entertain and impress clients and colleagues, such spaces are usually designed to evoke a certain level of luxury and exclusivity that draws people in. Pirajean Lees and Olly Bengough created a members' club interior that boasted [chic modular furniture, soft furnishings](https://www.trendhunter.com/trends/beach-clubs), and ornamental details. The interiors were also informed by Koko's "theatrical past" and "playfully reflect how traditional theatres used to run." Image Credit: Lesley Lau ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 73% | Activity: 48% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Luxury Members' Club Design:** There is an opportunity to disrupt the luxury members' club industry by incorporating innovative and modern design elements to elevate the experience for members. - **Modular Furniture Design:** The trend of modular furniture design presents an opportunity for furniture and interior design industries to create versatile and customizable pieces that can fit any space and style. - **Incorporating Theatrical Elements in Interior Design:** Designers and architects can disrupt traditional interior design by incorporating theatrical elements and creating immersive experiences for clients and customers. ### Who This Affects Most - **Hospitality:** Innovative luxury members' club design can disrupt the hospitality industry by attracting high-end clients and setting new standards for exclusive spaces. - **Furniture:** The trend for modular furniture design presents an opportunity for the furniture industry to innovate and create versatile, sustainable and customizable pieces that can fit any space and style. - **Interior Design:** Incorporating theatrical elements in interior design can bring a new level of novelty and innovation to the industry, allowing designers to create immersive experiences that evoke emotions and memories. ## Related on Trend Hunter - [Subterranean Social Spaces](https://www.trendhunter.com/trends/william-vale-hotel.md) - [Regionally Inspired Restaurant Designs](https://www.trendhunter.com/trends/kioku.md) - [Eclectic Bistro Designs](https://www.trendhunter.com/trends/deux-gares-express-caf.md) - [Luxuriously Artistic Homes](https://www.trendhunter.com/trends/child-studio1.md) - [Private Club-Inspired Apartments](https://www.trendhunter.com/trends/contemporary-residential-block.md) - [Rerfeshed Historic Workspaces](https://www.trendhunter.com/trends/cloisters-interiors.md) - [Old School Glamorous Restaurants](https://www.trendhunter.com/trends/carlotta.md) - [Salon-Like Dining Experiences](https://www.trendhunter.com/trends/il-gattopardo.md) - [Warm Persian-Inspired Restaurants](https://www.trendhunter.com/trends/dishroom.md)