# Inclusive Minimalist Skincare Nutrient-Rich Baobab Oil is the Base for All Melyon Products By Laura McQuarrie | Published 2020-11-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/melyon References: [vogue](https://www.vogue.com/article/model-roger-dupe-launches-melyon-inclusive-skincare-line) & [melyon.co](https://www.melyon.co/) Melyon is a new skincare brand by model and entrepreneur Roger Dupé that shares [simple products in recyclable glass bottles](https://www.trendhunter.com/trends/beauty-market). The brand is introducing itself with four products, milk cleanser, a detox serum, a day and a night cream, all of which contain nutrient-rich baobab oil as a base. Some of the other ingredients that are essential to the brand's formulas are hyaluronic acid, broccoli extract, ginger root extract and salicylic acid, plus Vitamins E and C. Adhering to a "less is more" philosophy, the brand makes products that [streamline daily routines](https://www.trendhunter.com/trends/binomial) and thanks to the fact that all the bottles are 60 milliliters, they're always travel-ready too. Inclusivity is at the heart of Melyon, as the products are unisex and designed for dark skin tones yet suitable for anyone. Image Credit: Melyon ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 45% | Activity: 37% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Baobab Oil Skincare:** Opportunity for disruption: Develop new products, technologies, or formulations utilizing baobab oil in the skincare industry. - **Inclusive Beauty:** Opportunity for disruption: Create new skincare brands or product lines that cater to diverse skin tones and genders. - **Minimalist Beauty Routines:** Opportunity for disruption: Develop simplified skincare routines and packaging for the time-conscious and environmentally conscious consumer. ### Sectors Adopting This - **Skincare:** Opportunity for disruption: Incorporate nutrient-rich and sustainable ingredients like baobab oil or other game-changing plant-based compounds in skincare industry products. - **Beauty:** Opportunity for disruption: Develop inclusive beauty brands that create beauty products for diverse skin tones and genders. - **Eco-friendly Packaging:** Opportunity for disruption: Create sustainable and recyclable packaging options for beauty products to meet the eco-conscious consumer's growing demand. ## Related on Trend Hunter - [African Botanical Skincare](https://www.trendhunter.com/trends/lovemore.md) - [Streamlined Skincare Solutions](https://www.trendhunter.com/trends/mio-cosmetics.md) - [Plant-Based Retinols](https://www.trendhunter.com/trends/olivier-midy.md) - [Tradition-Honoring Skincare Oils](https://www.trendhunter.com/trends/red-ochre.md) - [Canadian Luxury Skincare Brands](https://www.trendhunter.com/trends/skincare-line-des.md) - [Milky Lightweight Moisturizers](https://www.trendhunter.com/trends/the-base-face-milk.md) - [Sustainably Minded Skincare](https://www.trendhunter.com/trends/iluminar-skin.md) - [Proactive Modern Skincare Lines](https://www.trendhunter.com/trends/mimosa-lane.md) - [Revitalizing Melanin-Targeted Skincare](https://www.trendhunter.com/trends/brownkind.md)