# Subtly Camouflaged Urban Jackets The Melton Camo P-Coat is a Couture Take on a Military Print By Nikki Taylor | Published 2012-11-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/melton-camo-pcoat References: [freshnessmag](http://www.freshnessmag.com/2012/11/13/applebum-melton-camo-pea-coat/2/) & [store.applebum.jp](http://store.applebum.jp) You may not have thought that military wear could be classy, but the [Melton](https://www.trendhunter.com/trends/kith-kin) Camo P-Coat challenges that notion. The [warm winter jacket](https://www.trendhunter.com/trends/trooper-puff-blouson) designed by Japanese clothing company APPLEBUM uses a subdued version of the [camouflage print](https://www.trendhunter.com/trends/lion-camo-rain-jacket) on the exterior of the Melton wool. Hints of black and deep gray intersecting blobs are barely visible, giving the jacket a classy appearance while still being steeped in urban culture. Small splashes of white help to add a bit of color to an overall black winter overcoat. The white band around the collar cinches in the wool straps to protect your neck against harsh winds. There are also white wrist flaps on the Melton Camo P-Coat to tie in the the classy appearance of the jacket. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 26% | Activity: 16% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Classy Military Wear:** Disruptive innovation opportunity: Create fashionable clothing that combines military aesthetics with a sophisticated twist. - **Subdued Camouflage Prints:** Disruptive innovation opportunity: Develop apparel that incorporates camouflage prints in a subtle and sophisticated manner. - **Urban-inspired Winter Fashion:** Disruptive innovation opportunity: Design winter jackets that blend urban culture and style with functionality and warmth. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Explore new possibilities in the fashion industry by merging military prints with classy designs. - **Apparel:** Disruptive innovation opportunity: Revolutionize the apparel industry by introducing urban-inspired jackets that incorporate subtle camouflage prints. - **Winter Wear:** Disruptive innovation opportunity: Redefine winter fashion with urban-influenced jackets that provide both style and protection against harsh elements. ## Related on Trend Hunter - [Artful Camo Fashion](https://www.trendhunter.com/trends/skylrk-camo.md) - [Heritage-Inspired Two-Layer Jackets](https://www.trendhunter.com/trends/relwen-combat-2in1-jacket.md) - [Camouflage-Print Technical Fashion](https://www.trendhunter.com/trends/grottoflage.md) - [Satellite Imagery Winter Wear](https://www.trendhunter.com/trends/stone-island-earth-mapping-camouflage.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Technical Winter Outerwear](https://www.trendhunter.com/trends/trooper-puff-blouson.md) - [Silky Camouflage-Design Capsules](https://www.trendhunter.com/trends/lisous-empire-collection.md) - [Utility Tokyo Streetwear](https://www.trendhunter.com/trends/blackeyepatch-winter.md) - [Sporty Camo Jackets](https://www.trendhunter.com/trends/lion-camo-rain-jacket.md)