# Projected Backdrop Advertorials The Meltin'Pot Spring/Summer 2012 Campaign is Loads of Fun By Jana Pijak | Published 2012-02-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/meltinpot-spring-summer-2012-campaign References: [thefashionisto](http://thefashionisto.com/curt-cris-by-elza-jo-for-meltinpot-springsummer-2012-campaign/) & [meltinpot](http://meltinpot.com/) The Meltin’Pot Spring/Summer 2012 campaign features youthful and sporty wardrobe staples, showcased against a projected image backdrop. Starring models Curt and Cris, this advertorial spread is all about energy and fun. The Italian label launches its latest collection with a [cheeky campaign](https://www.trendhunter.com/trends/alessandro-micheles) that is not afraid to have a sense of humor. From projected word backdrops to outer-space illusions, this [stunning fashion spread](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) is all about standing apart from the crowd. Captured by the lens of photographer Elza Jo, the models sport the brand's signature sportswear selects, outfitted by stylist Robert Ris­teski. The collection's laid-back pieces include accented denims, sleek shirting and statement tees. The Meltin’Pot Spring/Summer 2012 campaign highlights [versatile and wearable pieces](https://www.trendhunter.com/trends/marmot-1), making for a flawlessly styled wardrobe that is edgy, confident and effortlessly cool. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 40% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Projected Backdrop Advertorials:** The use of projected image backdrops in fashion campaigns presents an opportunity for innovative and creative advertising. - **Sportswear Staples for Youthful Campaigns:** Brands can tap into a youthful audience by incorporating sportswear as a staple wardrobe piece in campaigns, showcasing versatile and wearable pieces that are effortlessly cool. - **Humor and Playfulness in Fashion Campaigns:** Fashion brands can stand apart from the crowd by incorporating humor and playfulness into their campaigns, presenting a disruptive opportunity for advertising in the fashion industry. ### Who This Affects Most - **Fashion:** The use of projected image backdrops and incorporating sportswear and humor into campaigns presents an opportunity for innovation in the fashion industry. - **Advertising:** Projected backdrop advertorials provide an innovative and creative advertising opportunity for companies to showcase their products. - **Photography:** Incorporating projected image backdrops into fashion campaigns presents creative opportunities for photographers to showcase their skills and produce unique content. ## Related on Trend Hunter - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md)