# Whimsical Neopolitan Sneakers The Melting Ice Cream Sneakers Play with Dessert-Like Tones By Laura McQuarrie | Published 2021-08-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/melting-ice-cream-sneakers References: [hypebeast](https://hypebeast.com/2021/8/melting-sadness-adidas-campus-3mc-melting-ice-cream-release-date) The Melting Ice Cream sneaker collection from Melting Sadness and [adidas](https://www.trendhunter.com/trends/tim-hortons-x-adidas) shares four designs that are [colorful and sweetly embellished](https://www.trendhunter.com/trends/iconic-ice-cream). The collection includes two pairs of the Campus silhouettes and two of the 3MC style, all of which are decorated with dropping details and special hang tags. The dessert-like styles in the collection include a light blue Halo Mint design and Campus Sand with more of a focus on the textured bits of ice cream cones. Cream White and Icy Blue are colorful styles that play with colorful swirls, all of which promise to capture the attention of [dessert lovers and sneakerheads alike](https://www.trendhunter.com/trends/ground-up-and-hersey). The unique sneakers continue to treat fans who are looking for wild and whimsical collaborations between Melting Sadness and the sports brand. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 51% | Activity: 51% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Food-inspired Sneaker Collections:** Opportunity for other fashion brands to collaborate with food companies and create unique, attention-grabbing designs. - **Whimsical Sneaker Design Trends:** Opportunity for footwear companies to experiment with unconventional, playful designs that cater to the growing trend of statement pieces. - **Embellished Sneaker Styles:** Opportunity for companies to add special features, such as hang tags or textured details, to their footwear collections to differentiate themselves from competitors. ### Who This Affects Most - **Fashion:** Fashion companies can collaborate with food or beverage companies to create unique product releases that cater to the crossover between the two industries. - **Footwear:** Footwear companies can experiment with bold, playful designs that differentiate their products and capture consumer attention. - **Sports Apparel:** Sports apparel companies can collaborate with fashion brands to create limited-edition collections that target consumers outside of traditional athletic wear markets. ## Related on Trend Hunter - [Dessert-Inspired Tonal Sneaker Packs](https://www.trendhunter.com/trends/banana-split-pack.md) - [Dessert-Inspired Collaborative Shoes](https://www.trendhunter.com/trends/sweetness-of-kin.md) - [Collaborative Donut-Inspired Sneaker Designs](https://www.trendhunter.com/trends/tim-hortons-x-adidas.md) - [Summer-Ready Pastel Sneakers](https://www.trendhunter.com/trends/adidas-sneakers-1.md) - [Icy Tonal Sneaker Colorways](https://www.trendhunter.com/trends/ice-studio.md) - [Exclusive Hairy Textural Sneakers](https://www.trendhunter.com/trends/campus-00-1.md) - [Pastel Easter-Ready Sneakers](https://www.trendhunter.com/trends/the-adidas-samba-og.md) - [Chromatic Textile Sneaker Designs](https://www.trendhunter.com/trends/sunnei-x-camper-pelotissima-collection.md) - [Adorable Plush Sneaker Collections](https://www.trendhunter.com/trends/plush-sneaker.md)