# Watermelon Cleansing Balms The Oil-Based Watermelon Melting Balm is Cleansing and Nourishing By Laura McQuarrie | Published 2020-05-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/melting-balm References: [ellecanada](https://www.ellecanada.com/beauty/skincare/best-new-beauty-products-may-2020) & [ca.indeedlabs](https://ca.indeedlabs.com/shop/watermelon-melting-balm/) Indeed Laboratories' [Watermelon](https://www.trendhunter.com/trends/laneige-watermelon-pop) Melting Balm is the first cleanser from the brand and it boasts an oil-based formula that's useful for [dissolving makeup, oils and dirt](https://www.trendhunter.com/trends/futurewise)—all without leaving the skin feeling dry and stripped. The cleansing skincare product helps to create a gentle lather when mixed with water and it boasts a nourishing and gentle formula that's full of ingredients like antioxidant-rich watermelon and hemp seed oils, Vitamin A and E and natural bisabolol for sensitive skin. The [cleansing balm](https://www.trendhunter.com/trends/double-cleansing-balm) is ideal for all skin types, including sensitive and acne-prone skin, and it can be used morning or night to melt away impurities and leave skin feeling replenished, moisturized, brightened and more even in tone. Image Credit: Indeed Laboratories ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 47% | Activity: 40% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Oil-based Cleansers:** Opportunity for disruptive innovation in developing new oil-based cleansers that dissolve makeup, oils, and dirt without drying the skin. - **Nourishing Skincare:** Opportunity for disruptive innovation in creating nourishing skincare products that contain antioxidant-rich oils, vitamins, and ingredients suitable for sensitive skin. - **Watermelon-based Products:** Opportunity for disruptive innovation in incorporating watermelon extract or oil into skincare products for its beneficial properties, such as moisturizing and brightening the skin. ### Who This Affects Most - **Skincare Industry:** Opportunity for disruptive innovation in the skincare industry by developing new oil-based cleansers and nourishing skincare products with natural and effective ingredients. - **Beauty Industry:** Opportunity for disruptive innovation in the beauty industry by creating watermelon-based skincare products that offer unique benefits and appeal to consumers seeking natural and nourishing options. - **Personal Care Industry:** Opportunity for disruptive innovation in the personal care industry by introducing watermelon cleansing balms that provide gentle and effective cleansing while nourishing the skin. ## Related on Trend Hunter - [One-Step Cleansing Balms](https://www.trendhunter.com/trends/melt-it-all-cleansing-balm.md) - [Gentle Balm-to-Oil Cleansers](https://www.trendhunter.com/trends/calming-cleansing-balm.md) - [Firming Cleansing Balms](https://www.trendhunter.com/trends/firming-cleansing-balm.md) - [Makeup-Melting Cleansing Balms](https://www.trendhunter.com/trends/procollagen-makeup-melting-cleansing-balm.md) - [Mess-Free Cleansing Balms](https://www.trendhunter.com/trends/twist-up-cleansing-balm.md) - [Omega-Powered Cleansing Balms](https://www.trendhunter.com/trends/omega-cleansing-balm.md) - [Makeup-Melting Cleansing Solutions](https://www.trendhunter.com/trends/futurewise.md) - [Buttery Cleansing Balms](https://www.trendhunter.com/trends/butter-cleansing-balm.md) - [Double Cleansing Balms](https://www.trendhunter.com/trends/double-cleansing-balm.md)