# Urban Meltvertising Stunningly Hot French Ad Shows Cooling Power of Perrier By TrendHead | Published 2009-05-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/melting-advertising-french-ad-agency-ogilvy-has-made-a-stunningly-hot-ad-fo References: [michael.schlenzig.dk](http://michael.schlenzig.dk/blog/?p=282) Everything is melting in this amazing French ad campaign for [Perrier](https://www.trendhunter.com/trends/maison-perrier-forever), created by Paris-based advertising agency [Ogilvy](https://www.trendhunter.com/trends/hiders-keepers). Cars, shoes, glass and staircases melt in the hot sun, but just as our heroine is about to melt too, she sees a bottle of Perrier fall from the window into the pool - and of course she follows, catches the bottle and is cooled down. Gosh that was close. It is a stunning and rather sexy campaign guys and it makes my thirsty. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 49% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Artistic Advertising:** The 'Urban Meltvertising' campaign showcases the potential for visually stunning and captivating advertisements that push creative boundaries. - **Visual Storytelling:** The use of melting objects in the Perrier ad demonstrates the power of visual storytelling to evoke strong emotions and capture viewers' attention in a unique way. - **Creative Branding:** The Perrier campaign highlights the opportunity for brands to differentiate themselves through innovative and disruptive branding strategies that leave a lasting impression. ### Where This Applies - **Advertising:** The 'Urban Meltvertising' campaign opens up new possibilities for the advertising industry to experiment with unconventional and visually impactful techniques to engage audiences. - **Beverage:** The Perrier ad showcases how beverage companies can leverage creative marketing campaigns to enhance brand image and create a memorable brand experience for consumers. - **Film & Entertainment:** The 'Urban Meltvertising' campaign demonstrates the potential for innovative visual effects and storytelling techniques that can be applied in the film and entertainment industry to captivate audiences and enhance the overall viewing experience. ## Related on Trend Hunter - [Summer Soda Brand Campaigns](https://www.trendhunter.com/trends/turn-up-refreshment.md) - [Youth-Targeted Water Ads](https://www.trendhunter.com/trends/wylers-light.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Snow-Accented Beer Ads](https://www.trendhunter.com/trends/stella-artois-ads.md) - [Cooling Rooftop Ads](https://www.trendhunter.com/trends/coors-light-chillboards.md) - [Heat-Sensitive Vending Machines](https://www.trendhunter.com/trends/heat-sensitive-vending-machine.md) - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md)