# Fairytale Fashion Ads Meltin Pot Campaign By Ayman | Published 2008-09-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/meltin-pot-campaign References: [adsoftheworld](http://adsoftheworld.com/media/print/meltinpot_car?size=_original) & [shopstyle](http://www.shopstyle.com/browse/womens-clothes/Meltin-Pot) Fairy tales and Greek mythology are a constant source of inspiration in the realm of fashion and advertising. This Meltin’ Pot clothing ad campaign is the latest to draw from this rich source. The print ads depict a modern take on old classics with the heroes wearing the latest from the Meltin’ Pot collection. So which [fairy tales](https://www.trendhunter.com/trends/disney-wedding-dresses-1) did the Armando Testa ad agency in Turin, Italy tackle? Instead of a [passionate kiss, poor Sleeping Beauty](https://www.trendhunter.com/trends/sleepless-beauty) gets a rude awakening with a car jumper cable on the hands of a dude in jeans and a leather jacket. Happy endings! We also have the Greek myth ‘The Judgement of Paris’, where three goddesses: Hera, Athena and Aphrodite are judged by Paris, a Phrygian mortal. Finally, the third ad shows Beauty having her dance with the Beast in a funky denim gown. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 90% | Activity: 94% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Fairytale-inspired Fashion:** Opportunity to create fashion designs and campaigns that incorporate elements of fairytales and mythology. - **Modern Twist on Classics:** Opportunity to reimagine traditional fairytales and myths in a contemporary fashion context. - **Narrative-driven Advertising:** Opportunity to use storytelling and narratives from fairytales and myths to create impactful advertising campaigns. ### Sectors Adopting This - **Fashion:** Fashion brands can leverage fairytale and myth-inspired designs to attract and engage customers. - **Advertising:** Ad agencies can create visually captivating campaigns by drawing from the narratives and themes of fairytales and myths. - **Retail:** Retailers can incorporate fairytale and myth-inspired displays and merchandise to enhance the shopping experience. ## Related on Trend Hunter - [Fashion Brand Christmas Ads](https://www.trendhunter.com/trends/chanel-winter-tale.md) - [Storybook-Inspired Fragrances](https://www.trendhunter.com/trends/mischief-academy.md) - [Mythological Beauty Collections](https://www.trendhunter.com/trends/goddess-collection.md) - [Festive Fairytale Campaigns](https://www.trendhunter.com/trends/gift-happily-ever-after.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md)