# Franchised eSports Bars The New Meltdown City Clash Tournament Brings eSports to Montreal By Mishal Omar | Published 2017-06-06 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/meltdown-city-clash References: [globalnews](http://globalnews.ca/news/3399753/esports-gamers-battle-against-each-other-for-cash-prizes-bragging-rights/) & [meltdown.bar](https://www.meltdown.bar/montreal/mcc/6/players/70/ranking) Meltdown eSports Bars are a European franchise that recently moved to North America, and the franchise organized a Meltdown City Clash tournament that recently took place at its Montreal location. Meltdown Montreal offers a distinct service when compared to other bars and establishments that offer traditional arcade games and board games, although it does feature [retro console gaming](https://www.trendhunter.com/trends/mission-control). The bar also hosts [video gaming events](https://www.trendhunter.com/trends/the-finals) and has done so since it opened last year, with its most recent one being the Meltdown City Clash tournament in which the winner received a €1,200 prize. As [eSports becomes an increasingly relevant industry](https://www.trendhunter.com/trends/leagues-gg), small businesses and large companies alike are adopting gaming into their business models in order to appeal to this enormous market. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 43% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### Why This Trend Is Growing - **Franchised Esports Bars:** The rise of eSports bars creates opportunities for tech-savvy entrepreneurs to create immersive and social experiences for passionate video game enthusiasts. - **Esports Tournaments:** The success of Meltdown City Clash shows that hosting eSports tournaments encourages competitiveness, community building, and revenue growth. - **Gaming Business Models:** As eSports continues to grow, businesses have the opportunity to integrate gaming into their models to appeal to a growing audience and create new revenue streams. ### Industries Being Reshaped - **Hospitality Industry:** The hospitality industry has the opportunity to create immersive experiences for gaming enthusiasts by opening franchised eSports bars that cater to a new and growing market. - **Gaming Industry:** The growth of franchised eSports bars presents opportunities for the gaming industry to expand its reach and create new partnerships to further monetize the industry. - **Marketing Industry:** The rise of eSports and franchised eSports bars creates opportunities for marketers to reach a new and highly engaged audience through sponsorships and partnerships. ## Related on Trend Hunter - [Toronto-Based Esports Events](https://www.trendhunter.com/trends/fragfest.md) - [Restaurant-Themed Esports Tournaments](https://www.trendhunter.com/trends/battle-of-the-brands-1.md) - [Collegiate Esports Tournaments](https://www.trendhunter.com/trends/brag-house-1.md) - [Ice Cream-Themed Esports Events](https://www.trendhunter.com/trends/team-vitality-4.md) - [Nationwide French Esports Ecosystems](https://www.trendhunter.com/trends/france.md) - [EMEA-Based Esports Venues](https://www.trendhunter.com/trends/riot-games-5.md) - [Retro Gaming Room Experiences](https://www.trendhunter.com/trends/retro-gaming-box.md) - [France-Based Esports Tournaments](https://www.trendhunter.com/trends/blast.md) - [NHL-Backed Esports Lounges](https://www.trendhunter.com/trends/new-jersey-devils.md)